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Get your share of the $271.6 billion worldwide brand licensing industry

Why Licensing for Brand Owners?

But, why brand licensing?

In 2017, retail sales of brand licensed products grew 3.3% to $271.6 billion* worldwide. 79% of those sales were from brick-and-mortar retailers, 21% were from on-line retailers. For many, licensing has offered brand owners a competitive advantage in the ever-changing retail landscape.

To learn more about brand licensing and the ways it can benefit your business, fill out the following form to get in touch with our experts.

 

*According to the 2018 LIMA Global Licensing Industry Survey.

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WHERE DOES LICENSING EXPO FIT IN?

Licensing Expo is the meeting place for the global licensing industry and your chance to showcase your brand to 16,000+ retailers, manufacturers, and licensees.

CONNECT

with more than 16,000 attendees including licensees, retailers, and manufacturers

INK

deals on site — 91% of attendees make or recommend the final purchasing decision

BUILD

new connections — over 4,600 meetings were made through the Matchmaking Service

EXTEND

your brand to the $122 B* foreign market for brand licensed merchandise

What Is Licensing?

Need a bit more information? How about a quick refresh of what you already know? Check out our video that quickly sums up what it means to be a licensee or licensor in today's brand licensing industry.

CONNECT WITH RENOWNED RETAILERS AT LICENSING EXPO

ADDITIONAL RESOURCES

THE BRAND LICENSING HANDBOOK

Get this special guide created by the Global Licensing Group to help brand owners, retailers, and manufacturers learn more about the world of licensing.

CASE STUDY: BUZZFEED

BuzzFeed has built its business by tailoring its engaging content to meet audiences where they are. Now it’s taking that same basic principle and applying it to brand extensions. Learn more, courtesy of License Global magazine.