Hear from experts across the licensing industry!
Get leading insights from brand owners, retailers, and licensees about their success in the industry and find out how you can get involved, too! Whether you are new to licensing or looking for inspiration, take a look at the resources available below that can help you make the most of the global licensing industry.
INDUSTRY TIPS AND INSIGHTS
TIPS FOR A PRODUCTIVE LICENSING CONVERSATION
Find out the key questions to ask a brand owner and the questions that they may ask you in turn in these Tips for a Productive Licensing Conversation.
THE BRAND LICENSING HANDBOOK
Get this special guide created by the Global Licensing Group at UBM to help brand owners, retailers, and manufacturers learn more about the world of licensing.
EXHIBITOR SUCCESS STORIES
LAUNCHING A BRAND AT LICENSING EXPO
Find out how launching the emoji brand at Licensing Expo turned into a network of international licensees in just one year.
BUILDING A LICENSING PROGRAM FROM SCRATCH
Check out how a growing entrepreneurial character brand found licensees and built a thriving licensing program from scratch.
GOING GLOBAL WITH AN ESTABLISHED BRAND
See and learn how a unique, California-lifestyle brand takes the leap into new global opportunities through brand licensing.
TRENDS AND SPECIAL REPORTS
REGIONAL REPORT: NORTH AMERICA
Courtesy of License Global magazine, take a look at the cultural, political and economic factors driving consumer behavior and the licensing business in the world's largest consumer products market.
CASE STUDY: AÉROPOSTALE
Although many brick-and-mortar retailers are struggling to adapt to a new era of retail realities, one chain is making a strong comeback – Aéropostale. Learn how, courtesy of License Global magazine.
SPECIAL REPORT: CANNABIS
As taboos fall by the wayside, some of the biggest brands are looking to incorporate cannabis into their business plan. Learn more, courtesy of License Global magazine.
License Global magazine is the official publication of Licensing Expo and producer of the Show Dailies, covering all breaking news straight from the show floor. Reaching 90,000 subscribers worldwide, License Global is the leading source for licensing and retail intelligence across the globe.