Case Studies

Hear from experts across the licensing industry!

Get leading insights from brand owners, retailers, and licensees about their success in the industry and find out how you can get involved, too! Whether you are new to licensing or looking for inspiration, take a look at the resources available below that can help you make the most of the global licensing industry.

INDUSTRY TIPS AND INSIGHTS

TIPS FOR A PRODUCTIVE LICENSING CONVERSATION

Find out the key questions to ask a brand owner and the questions that they may ask you in turn in these Tips for a Productive Licensing Conversation.

THE BRAND LICENSING HANDBOOK

Get this special guide created by the Global Licensing Group at UBM to help brand owners, retailers, and manufacturers learn more about the world of licensing.

THE COMPLETE GUIDE TO MATCHMAKING

Find tips on how to stand out from the crowd and maximizing your event ROI by learning how to make the most of the Licensing Expo Matchmaking Service.

EXHIBITOR SUCCESS STORIES

LAUNCHING A BRAND AT LICENSING EXPO

Find out how launching the emoji brand at Licensing Expo turned into a network of international licensees in just one year.

BUILDING A LICENSING PROGRAM FROM SCRATCH

Check out how a growing entrepreneurial character brand found licensees and built a thriving licensing program from scratch.

GOING GLOBAL WITH AN ESTABLISHED BRAND

See and learn how a unique, California-lifestyle brand takes the leap into new global opportunities through brand licensing.

TRENDS AND SPECIAL REPORTS

REPORT: THE RISE OF THE GAMING INDUSTRY

Courtesy of License Global magazine, see how the video game industry is moving into crossover content and creating an entirely new way for brands to reach consumers and further expand their IP.

REPORT: SVOD AND ENTERTAINMENT LICENSING

Courtesy of License Global magazine, find out how streaming video-on-demand is offering opportunities in brand licensing beyond traditional TV and film.

REPORT: SUBSCRIPTION BOX SERVICES

Courtesy of License Global magazine, learn how subscription box services are offering a whole new avenue for brands and retailers to reach and interact with consumers.

OFFICIAL PUBLICATION

License Global magazine is the official publication of Licensing Expo and producer of the Show Dailies, covering all breaking news straight from the show floor. Reaching 90,000 subscribers worldwide, License Global is the leading source for licensing and retail intelligence across the globe.