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Character and animation brands contribute to the $122.6 billion characters & entertainment licensing industry

Why Licensing for Animation Brands?

But, why brand licensing?

In 2018, retail sales of character and animation-licensed products contributed to the thriving characters and entertainment licensing industry, growing to $122.6 billion* worldwide. 79% of those sales were from brick-and-mortar retailers, 21% were from on-line retailers. For many, licensing has offered brand owners a competitive advantage in the ever-changing retail landscape.

To learn more about character and animation licensing and the ways it can benefit your business, visit www.licensingexpo.com/character-and-animation-licensing

 *According to the 2019 LIMA Global Licensing Industry Survey.

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WHERE DOES LICENSING EXPO FIT IN?

Licensing Expo is the meeting place for the global licensing industry and your chance to showcase your brand to 16,000+ retailers, manufacturers, and licensees.

CONNECT

with more than 16,000 attendees including licensees, retailers, and manufacturers

INK

deals on site — 91% of attendees make or recommend the final purchasing decision

BUILD

new connections — over 4,900 meetings were made through the Matchmaking Service

EXTEND

your brand to the $78.1 B* foreign market for character and animation-licensed merchandise

Licensing for Characters and Entertainment

Listen as representatives from CBS Consumer Products, Goldieblox, and other leading entertainment brand owners discuss how licensing has successfully impacted their business.

CONNECT WITH RENOWNED RETAILERS AT LICENSING EXPO

ADDITIONAL RESOURCES

THE BRAND LICENSING HANDBOOK

Get this special guide created by the Global Licensing Group to help brand owners, retailers, and manufacturers learn more about the world of licensing.

SPECIAL REPORT: TUNING IN TO ANIME

What used to be a niche market is burgeoning into a worldwide sensation, with consumers of every age seeking out merchandise based on their favorite anime brands. Learn more, courtesy of License Global magazine.