ACCESS THE BRANDS YOU TRUST, AND YOUR CUSTOMERS LOVE

Meet Pokémon, Barbie, Coca-Cola, Care Bears, Netflix, and other global powerhouses in one location. Transform your retail offering tomorrow with the brands consumers can't resist.

19-21 May, 2026

WHAT IS LICENSING EXPO?

Whether you’re curious about how to harness the power of fandom and collaborations, or already working with brands to create a unique retail experience, Licensing Expo is the only place where thousands of brand owners, retailers and manufacturers come together for three days to discuss the business of brand partnerships.

WHY ATTEND LICENSING EXPO?

See it first

New releases happen at Expo. Find out which brands will be launching in the next 5 years

Be in the room

Join key decision-makers from brands, thousands of retailers and meet everyone you will need to bring your next product range to life, only at Licensing Expo.

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Tap into the power of fandom

Create meaningful product ranges and delight consumer with your next best-seller, featuring the brand they love.

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Excite your customers

Explore 5,000+ brands to choose from across all categories from TV to sports, FMCG and art. Find it all, under one roof.

SEE RETAILERS IN ATTENDANCE

One event. Thousands of brands. Endless possibilities.

GET YOUR FREE RETAIL PASS

Qualified retailers can enjoy free access to the show, benefitting from all the Standard Pass benefits – see below what you can get with your pass. Join fellow retailers such as ASOS, Amazon, Walmart, ZARA and thousands more to unlock the power of brands this May.

GET YOUR PASS

New to licensing?

Get in touch with our Head of Retail, Laura Freedman-Dagg for any questions you have relating to the event or Retail Mentoring Programme.

ACCESS THE BRANDS YOU TRUST, AND YOUR CUSTOMERS LOVE

Meet Pokémon, Barbie, Coca-Cola, Care Bears, Netflix, and other global powerhouses in one location. Transform your retail offering tomorrow with the brands consumers can't resist.

WHAT IS LICENSING EXPO?

WHY ATTEND LICENSING EXPO?

See it first

Be in the room

Tap into the power of fandom

Excite your customers

One event. Thousands of brands. Endless possibilities.

GET YOUR FREE RETAIL PASS

New to licensing?

Licensing Expo

For more than 40 years, Licensing Expo has connected the world's most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers.

Global Licensing Group

Through our world-class tradeshows, best-in-class media brand and educational programs, we are the global market-leader in advancing the business of licensing, brand extension and collaborations. Wherever you are in your licensing journey, it starts here.

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