The 'How-To' Brand Licensing Handbook

HOW CAN LICENSING HELP BOOST YOUR CAREER?

  • Find out the size of the licensing industry and the potential it could have for your brand  
  • Get expert advice on how to have a successful licensing conversation  
  • Discover case studies of real examples of successful agreements that you could replicate for your business
  • Find out how to get the most out of a licensing agreement
  • Get the latest licensing industry trends and experts insights

This special guide was created by the Global Licensing Group to help retailers and manufacturers learn more about the world of licensing. It comprises of everything from the nuts and bolts of licensing to designing products and beyond.

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