Federico San Martin, Head of Consumer Products for Minecraft, and Matias Infante, Vice President of Brand Partnerships, Collaborations & Licensing at Crocs, will discuss their journeys in brand development, approach to licensing partnerships and the licensing program they launched together.
"As we continue to grow the Minecraft brand through category and territory expansion, the fashion space will continue to play an integral role. Partnering with a powerhouse brand such as Crocs allows us to meet the demands of gamer and fashion fans alike, as well as tap into a broader potential fanbase."
Federico San Martin, Head of Consumer Products, Minecraft
"“At Crocs, we seek partners that truly connect and engage with their fans. It was only right that we partner with Minecraft – a leader in gaming with a loyal and energetic fanbase. We both understand the importance of connecting the digital and physical worlds, from shoes to the metaverse. Through a cohesive strategy, we brought together elevated product design, a worldwide gaming property and strong co-promotion. I am excited to share our collective learnings at the Licensing Expo".
Matias Infante, Vice President of Brand Partnerships, Collaborations & Licensing, Crocs