In 2024, and for the first time ever, BLE, Licensing Expo and License Global will share a theme: Brands at Play.
“To celebrate the concept of play, we are dedicating 2024 to Brands at Play, a theme that will run as an undercurrent across BLE and Licensing Expo to spotlight the incredible innovations in play, the power it holds in every stage of life and the creativity it allows when building brands.
Immersive entertainment, storytelling and fan engagement are changing and the concept of play is changing with it. Today, brands are creating multi-generational, omnichannel play patterns that permeate video games, tabletop, board and card games, location-based experiences, immersive theatre, sports and esports, toys and kidult culture. Brands are also playing in new spaces, building ground breaking new extensions and bringing the brand licensing business to life in increasingly creative ways.”
Anna Knight, senior vice president, Informa Markets