TV and film brands contribute to the $121.5 billion characters & entertainment licensing industry
But, why brand licensing?
In 2017, retail sales of TV and film-licensed products contributed to the thriving characters and entertainment licensing industry, growing 2.7% to $121.5 billion* worldwide. 79% of those sales were from brick-and-mortar retailers, 21% were from on-line retailers. For many, licensing has offered brand owners a competitive advantage in the ever-changing retail landscape.
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*According to the 2018 LIMA Global Licensing Industry Survey.
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Licensing Expo is the meeting place for the global licensing industry and your chance to connect with 5,000+ of the world's leading brands.
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deals on site — 91% of attendees make or recommend the final purchasing decision
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your brand to the $78.1 B* foreign market for TV and film-licensed merchandise
Listen as representatives from CBS Consumer Products, Goldieblox, and other leading entertainment brand owners discuss how licensing has successfully impacted their business.
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