Unlock New Opportunities with Licensing

MAY 19-21, 2026 | MANDALAY BAY CONVENTION CENTER

How to Get Involved in Brand Licensing

LICENSING EXPO 2026

Licensing connects brands, products, and consumers in fresh, engaging ways—whether you're a retailer, manufacturer, or IP owner. In 2024, the brand licensing industry generated $369 billion, growing nearly 4% year-over-year—making licensing a lucrative opportunity.

Licensing boosts revenue through royalties and product sales, but its impact goes further. It expands brand reach, attracts new audiences, and opens new market opportunities without major investment.

For retailers and manufacturers, it provides a competitive edge—offering sought-after brands and increasing customer spend.

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The Power of Brand Licensing

Benefits for Brand Owners / Licensors

Benefit from unrivalled exposure and brand extension opportunities.

Benefits for Licensees / Manufacturers

Dive into the world of brand licensing and discover how you can get started.

Receive royalties from sales generated from licensed products & services
Increase brand awareness and expand your current fan base
Move your brand into new businesses categories without major investment in new manufacturing processes
Licensing is a powerful marketing tool

'Rent’ a well-known brand and use it on your products
Connecting a powerful brand to an in-demand product helps increase sales and drive additional revenue
Engage new and existing customers with exciting in-store activations
Limit your inventory risk by enabling you to leverage the success of an already established brand

HOW TO GET INVOLVED IN BRAND LICENSING

So, is Licensing right for your business?

Many believe licensing is only for large businesses, but that’s a myth. Opportunities exist for brands of all sizes—if you know where to look.

Licensing Expo: Where Deals Happen

As the world’s largest and most influential licensing event, Licensing Expo brings together thousands of brands, retailers, manufacturers and agents to sign licensing deals and discover the newest trends in the brand licensing industry.

By exhibiting at the show, you can:

💡 Spotlight Your Brand to Thousands
Showcase your licensed products to retailers and manufacturers eager for their next retail breakthrough.
🤝Generate Qualified Leads and Sign Deals
Meet with current partners and create new connections based on your interests by using our exclusive matchmaking platform
🌐 See the Future of Fandom & Consumer Culture Before Your Competitors
Position your brand at the center of licensing innovation, where you'll gain critical visibility into the future retail landscape and consumer trends 24-36 months ahead of the market.

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