Tap into the $32 billion fashion licensing industry

But, why brand licensing?

 

In 2017, retail sales of fashion-licensed products grew 3.3% to $32 billion* worldwide. 79% of those sales were from brick-and-mortar retailers, 21% were from on-line retailers. For many, licensing has offered brand owners a competitive advantage in the ever-changing retail landscape. 

 

Through licensing, fashion brands can:

  • Expand into new product categories including housewares, health and beauty, sportswear, and more
  • Reach new geographic markets with minimal risk and investment
  • Court new customers by offering licensed products at more accessible price points

 

To learn more about fashion licensing and the ways it can benefit your business, fill out the following form to get in touch with our experts.

 

*According to the 2018 LIMA Annual Global Licensing Industry Survey.

Fill out the following to learn more about exhibiting at Licensing Expo. If you're interested in visiting the show as an attendee, click here.

 

WHERE DOES LICENSING EXPO FIT IN?

Licensing Expo is the meeting place for the global licensing industry and your chance to showcase your brand to 16,000+ retailers, manufacturers, and licensees.

CONNECT

with more than 16,000 attendees including licensees, retailers, and manufacturers

INK

deals on site — 91% of attendees make or recommend the final purchasing decision

BUILD

new connections — over 4,600 meetings were made through the Matchmaking Service

EXTEND

your brand to the $11.9 B foreign market for fashion licensed merchandise

Listen as representatives from Kathy Ireland Worldwide, Authentic Brands Group, and other leading fashion brand owners discuss how licensing has successfully impacted their business.

JOIN OTHER FASHION BRANDS AT LICENSING EXPO

ADDITIONAL RESOURCES

THE BRAND LICENSING HANDBOOK

Get this special guide created by the Global Licensing Group to help brand owners, retailers, and manufacturers learn more about the world of licensing.
 

CASE STUDY: TOMMY BAHAMA

Courtesy of License Global magazine, CEO Doug Wood examines the strategy and value of licensing that have helped drive the growth and expansion of this popular fashion and lifestyle brand.