Tap into the $32 billion fashion licensing industry
But, why brand licensing?
In 2017, retail sales of fashion-licensed products grew 3.3% to $32 billion* worldwide. 79% of those sales were from brick-and-mortar retailers, 21% were from on-line retailers. For many, licensing has offered brand owners a competitive advantage in the ever-changing retail landscape.
Through licensing, fashion brands can:
- Expand into new product categories including housewares, health and beauty, sportswear, and more
- Reach new geographic markets with minimal risk and investment
- Court new customers by offering licensed products at more accessible price points
To learn more about fashion licensing and the ways it can benefit your business, fill out the following form to get in touch with our experts.
*According to the 2018 LIMA Annual Global Licensing Industry Survey.
WHERE DOES LICENSING EXPO FIT IN?
Licensing Expo is the meeting place for the global licensing industry and your chance to showcase your brand to 16,000+ retailers, manufacturers, and licensees.
with more than 16,000 attendees including licensees, retailers, and manufacturers
deals on site — 91% of attendees make or recommend the final purchasing decision
new connections — over 4,600 meetings were made through the Matchmaking Service
your brand to the $11.9 B foreign market for fashion licensed merchandise
Listen as representatives from Kathy Ireland Worldwide, Authentic Brands Group, and other leading fashion brand owners discuss how licensing has successfully impacted their business.
JOIN OTHER FASHION BRANDS AT LICENSING EXPO
THE BRAND LICENSING HANDBOOK
Get this special guide created by the Global Licensing Group to help brand owners, retailers, and manufacturers learn more about the world of licensing.
CASE STUDY: TOMMY BAHAMA
Courtesy of License Global magazine, CEO Doug Wood examines the strategy and value of licensing that have helped drive the growth and expansion of this popular fashion and lifestyle brand.