AGILITY AT SCALE:
RACHEL SHECHTMAN SHARES INSIGHTS FROM THE LAUNCH OF STORY AT MACY'S
Retail innovator Rachel Shechtman will explain how the STORY retail model has come to life at Macy’s and explore innovations that address evolving consumer expectations while driving foot traffic. With brick and mortar accounting for over $206.4 billion in sales of licensed consumer merchandise, or 76% of all sales, according to the 2018 LIMA Annual Global Licensing Industry Survey, innovation is key to continuing retail’s success as consumer shopping habits continue to realign.
Brand Experience Officer, Macy's
Rachel Shechtman joined Macy's, Inc. as brand experience officer and founder of STORY in May 2018. With more than 15 years of entrepreneurial and brand consulting experience, Shechtman brings her passion for integrating marketing and merchandising to life through new innovative in-store experience strategies.
In December 2011, Shechtman launched STORY a rotating concept shop in New York City that changes out its entire store around different themes, including Beauty, Home for the Holidays and Wellness. STORY is often referred to as a living magazine and has received international attention for being the first retailer to launch its signature model 'Retail Media' - a unique blend of brand sponsorships and ever-changing assortments and event programming.
Prior to STORY, Shechtman founded Cube Ventures, a retail and marketing consultancy. In 2016, Shechtman was named to the Board of Directors of the National Retail Federation; in 2017 the AAF inducted Shechtman into its Advertising Hall of Achievement; in 2018 Shechtman was named a Henry Crown Fellow by the Aspen Institute.
Shechtman holds a bachelor's degree in Economics from Colorado College.
June 5th, 2019
9:15AM Pacific -
Licensing University Theater
Licensing Week brings together the many educational and networking events taking place in and around Licensing Expo in one easily accessible schedule. New and additional events are introduced this year to cater to the many different attendee and exhibitor networking interests at Licensing Expo.