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Get your share of the $19.5 billion industry for licensed video games and mobile apps

Why Licensing for Mobile App and Game Developers?

But, why brand licensing?

In 2017, retail sales of licensed digital products including video games and mobile apps grew 8.2% to $19.5 billion* worldwide. The popularity of "freemium" smartphone games has especially boosted the industry, causing an additional 5.7% projected rise in retail sales from 2018 to 2022. For many, licensing has offered software and video game developers a competitive advantage in the ever-changing digital landscape. 

*According to the 2018 LIMA Global Licensing Industry Survey.

WHERE DOES LICENSING EXPO FIT IN?

Licensing Expo is the meeting place for the global licensing industry and your chance to connect with 5,000+ of the world's leading brands.

CONNECT

with more than 5,000 brands and properties exhibiting at Licensing Expo

DEVELOP

unique and exclusive collaborations, retail products, and programs

BUILD

new connections — over 4,600 meetings were made through the Matchmaking Service

EXTEND

your global reach with leaders in the licensing industry from more than 65 different countries

SOME EXHIBITING BRANDS LOOKING FOR VIDEO GAME AND MOBILE APP DEVELOPERS

WHAT DEVELOPERS GET WITH REGISTRATION

 

Licensing Expo provides the best opportunity to secure the rights to thousands of consumer brands, entertainment icons, and more for your products or stores. If you're new to the industry, attending Licensing Expo is the most efficient way to learn about licensing and make connections that can benefit your bottom line. 


ADDITIONAL RESOURCES

THE BRAND LICENSING HANDBOOK

Get this special guide created by the Global Licensing Group to help brand owners, retailers, and manufacturers learn more about the world of licensing.

SPECIAL REPORT: THE GAMING INDUSTRY LEVELS UP

Courtesy of License Global magazine, find out how the video game industry is moving into crossover content and creating an entirely new way for brands to reach consumers and further expand their IP.