Get your share of the $26.1 billion industry for licensed housewares and home goods

Why Licensing for Housewares Manufacturers?

But, why brand licensing?

In 2017, retail sales of licensed housewares and home goods grew 4.1% to $26.1 billion* worldwide. 79% of those sales were from brick-and-mortar retailers, 21% were from on-line retailers. For many, licensing has offered manufacturers a competitive advantage in the ever-changing retail landscape.

 

*According to the 2018 LIMA Global Licensing Industry Survey.

 

WHERE DOES LICENSING EXPO FIT IN?

Licensing Expo is the meeting place for the global licensing industry and your chance to connect with 5,000+ of the world's leading brands.

CONNECT

with more than 5,000 brands and properties exhibiting at Licensing Expo

DEVELOP

unique and exclusive collaborations, retail products, and programs

BUILD

new connections — over 4,600 meetings were made through the Matchmaking Service

EXTEND

your global reach with leaders in the licensing industry from more than 65 different countries

SOME EXHIBITING BRANDS LOOKING FOR HOME AND HOUSEWARES MANUFACTURERS

WHAT MANUFACTURERS GET WITH REGISTRATION

 

Licensing Expo provides the best opportunity to secure the rights to thousands of consumer brands, entertainment icons, and more for your products or stores. If you're new to the industry, attending Licensing Expo is the most efficient way to learn about licensing and make connections that can benefit your bottom line. 


ADDITIONAL RESOURCES

THE BRAND LICENSING HANDBOOK

Get this special guide created by the Global Licensing Group to help brand owners, retailers, and manufacturers learn more about the world of licensing.

CASE STUDY: SILVER BUFFALO

Silver Buffalo’s focus on product innovation and trend-driven design helps it stand out among homewares licensees. Learn how they do it, courtesy of License Global magazine.