Does your brand have what it takes?

The One-to-Watch contest at Licensing Expo, hosted by License Global magazine, is designed to recognize and reward innovation. The contest is open to any property being exhibited at Licensing Expo for the first time in 2019. To be eligible, the property will not have been licensed before January 1, 2019 and can currently be licensed in two or fewer product categories. A company may enter more than one property if they have multiple that meet these criteria. A separate entry form is required for each. The contest is open to entries from any country and any property category.

The One-to-Watch contest is an official part of Licensing Week. In order to participate in any Licensing Week event, interested parties must first register for Licensing Expo.


Finalists will be notified the week before Licensing Expo. The winner will then be announced onsite and receive marketing and promotional support from License Global magazine and Licensing Expo, including:

  • Special coverage by License Global, including a feature in Day 2 of the Licensing Expo Show Dailies
  • Media promotion through Licensing Expo's social and press outlets
  • An engraved plaque recognizing your property as the One-to-Watch at Licensing Expo 2019


Complete the following form along with accompanying links to images or webpages by May 15, 2019. Please note that incomplete or late submissions may not be accepted.


Feisty Pets by Surge Licensing


Concept Overview: *

Please give an executive summary of your property concept, outlining the main characters, story or designs and its central premise.

Concept Detail: *

In more detail, tell us about your property and its suitability for licensing. For example: what makes your property creatively distinct? What is your target audience and how does your property appeal to it? How will the property be extended onto other products through licensing? What would be the first or next licensed products for your property? Who would retail them? If any, what licensing has your brand done to date?

Brand Imagery:

Please provide links to supporting images, documents, look books, product shots, etc. or use the upload function below to attach supporting materials.

For uploaded files, please name all materials in the following format: "Company_Brand_OneToWatch.jpg, Company_Brand_OneToWatch2.pdf, etc."