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Elevate your product with licensing!

Do you have a demonstratable invention you would like to present to a panel and gain valuable feedback? Pitch the Brands gives inventors the chance to present their consumer product directly in front of a live panel of executives from today's leading brands. These experts are proven thought leaders from the brand licensing industry, excited to review and provide feedback for success.

How Does it Work?

• 1 •

Applicants must first register for Licensing Expo and then complete the submission form to be considered for Pitch the Brands.

• 2 •

InventHelp will review and select 10 qualified applicants to pitch their product to the executive panel. Selected participants will be notified.

• 3 •

Chosen entrants will prepare for their 2-minute pitch at Licensing Expo, inclusive of product overview and demo.

• 4 •

The panel will give immediate feedback for each presented invention. The panel will score the inventor's pitch and product to choose a grand prize winner!

Perfect Your Pitch

Brand licensing is all about utilizing a brand's creative and intellectual property assets on consumer products. Our panelists will be looking for innovative products that lend themselves to brand licensing programs. Have a product that could be elevated with another brand's logo, designs, characters or creative? Then brand licensing might be right for you! Our panelists will judge the pitches on the following criteria:

  • Uniqueness of the product
  • Brandability of the product
  • Execution of the pitch / presentation

Pitches at Licensing Expo will be limited to two minutes and should include a demonstration of your product.

Have questions? Please direct all inquiries to [email protected].

Pitch the Brands is an official part of Licensing Week. In order to participate in any Licensing Week event, interested parties must first register for Licensing Expo.

But, why brand licensing?

Brand licensing can help elevate and differentiate new consumer products by leveraging the equity of trusted brands. Some of the benefits of brand licensing include: 1) provides credibility; 2) appeals to a wider audience of consumers and distribution channels; 3) taps into emotional connections; 4) adds value. Last year, sales of brand licensed consumer products reached $271.6 billion, according to the 2018 LIMA Annual Global Licensing Industry Survey.

About InventHelp

Pitch the Brands is made possible through a collaboration with Licensing Expo and InventHelp, who has been helping inventors submit their invention ideas to companies for 35 years. The Pittsburgh, Pennsylvania-based invention services company has more than 65 sales offices throughout the United States and offers inventors services including prototyping, 3D design, and patent referrals.

 

Licensing Week brings together the many educational and networking events taking place in and around Licensing Expo in one easily accessible schedule. New and additional events are introduced this year to cater to the many different attendee and exhibitor networking interests at Licensing Expo.