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Look Who’s Booked

– January 26, 2017 –

Licensing Expo Confirms New Exhibitors and Brands for 2017 

Santa Monica, California – UBM is pleased to announce its initial lineup of exhibitors for Licensing Expo (, the world’s largest and most influential licensing industry event, taking place May 23-25, 2017, at the Mandalay Bay Convention Center in Las Vegas, NV. Sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), the 2017 event is on track to include many exciting new exhibitors and feature a dynamic show floor.

Jessica Blue, Senior Vice President, Licensing, UBM: “Each of these unique companies is coming to Licensing Expo to find new partners in the growing licensing marketplace. Licensing Expo features the who’s who of the $251.7* billion licensing industry, building relationships and creating opportunities. If you’re in the licensing industry, you’re in Las Vegas at Licensing Expo in May.”  

More than 5,000 brands will be showcased at Licensing Expo 2017. New exhibitors include Atlantyca Entertainment, Ben Cooper Halloween Costumes, Bigfoot 4x4, Coca-Cola, FAO Schwarz, French Bull, Goddard Film Group, Hang Ten and Yale University. With many new exhibitors joining every week, these are just a few of the many hundreds of exciting exhibitors that will be represented at the event in May.  

David Conn, Spokesperson, ThreeSixty Group: “FAO Schwarz, now owned by ThreeSixty Group, will be bigger and better than ever in 2017.  With an estimated presence in more than 1000 top U.S. specialty and department stores, the coming holiday season looks bright. Attending Licensing Expo in May is a key part of the expansion strategy for the upcoming year as FAO Schwarz is evaluating select licensing partners in the marketplace.”

Thousands of brands will return to the 2017 lineup including: A+E Networks, AT&T, BBC Worldwide, BMW, Capcom, Crayola, Edge Americas Sports Inc., Energizer, Ford, Grumpy Cat, Kathy Ireland, National Wildlife Federation, and Starter, among many others.

For more information on Licensing Expo, please visit

*Courtesy of the LIMA Annual Global Licensing Industry Survey 2016 Report




Media Contacts:

Jannelle Grigsby, [email protected], +1 (310) 857-9020

Richard Trunzo, [email protected], +1 (424) 316-7169


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About Licensing Expo (

Launched in 1980, Licensing Expo is the world's largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into two zones: Characters and Entertainment and Brands, Agents and Design. More than 16,000 retailers, licensees, manufacturers, distributors and licensing agents attend the Expo from more than 67 countries. Licensing Expo is organized by UBM plc. UBM is the largest pure-play B2B Events organizer in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed. Please visit for the latest news and information about UBM.

About UBM's Global Licensing Group (

The Global Licensing Group at UBM is the global licensing industry's leading tradeshow organizer and media partner. Its mission is to provide opportunities around the world to bring brands and products together to explore and cement licensing partnerships. The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo (May 23-25, 2017), Brand Licensing Europe (October 10-12, 2017), Licensing Expo Japan (April 28-30, 2017), Licensing Expo China (July 18-20, 2017), NYC Summit (March 2-3, 2017), License Global magazine, License Global Daily E-news and LicenseTV.  

About UBM (

UBM plc is the largest pure-play B2B Events organizer in the world. In an increasingly digital world, the value of connecting on a meaningful, human level has never been more important. At UBM, our deep knowledge and passion for the industry sectors we serve allow us to create valuable experiences where people can succeed. At our events people build relationships, close deals and grow their businesses. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors – from fashion to pharmaceutical ingredients. These global networks, skilled, passionate people and market-leading events provide exciting opportunities for business people to achieve their ambitions. For more information, go to; for UBM corporate news, follow us on Twitter at @UBM.