Popular Science Recognized as ‘One-to-Watch’ at Licensing Expo 2019
Renowned science brand represented by Bonnier Corporation named ‘One-to-Watch’ by License Global magazine
– June 4, 2019 –
Santa Monica, California – License Global magazine, the licensing industry's thought leader and news source,today announced Popular Science as the 2019 winner of its One-to-Watch contest. An official part of Licensing Week, One-to-Watch serves to recognize and reward innovation from new Licensing Expo exhibitors. Popular Science, represented by Bonnier Corporation, was honored at the 2019 Licensing Expo on Tuesday, June 4 at the Mandalay Bay in Las Vegas, NV.
"We are honored to be chosen as the 'one-to-watch' by the industry's leading publication, License Global," said placeholder, Bonnier Corp. "The affinity our fans have shown Popular Science is astounding and we look forward to bringing more ways for science enthusiasts to engage and learn from our brand."
For nearly 150 years, Popular Science has been making science and technology accessible to scientists and enthusiasts alike. Now available for licensing, Popular Science appeals to products with a unique technical or science-oriented feature, such as STEM learning kits or toys, cleaning products, and lighting/LED bulbs.
“Popular Science is one of the most iconic publishing brands in the science industry and has immense opportunity for growth via its flourishing licensing platform,” said Steven Ekstract, brand director, Global Licensing Group, Informa Markets. “Smart publishing brands recognize the importance of partnering with best in class third-party companies that enable them to expand their reach to new audiences as well as delight their fans and readers with branded product.”
The One-to-Watch contest is open to any first-time Licensing Expo exhibitor. To be eligible, the brand will not have been licensed before January 1, 2019 and can currently be licensed in only two or fewer product categories. All submissions are judged by the License Global editorial team and individually scored for their innovation in licensing.
Finalists of the 2019 One-to-Watch competition included:
Adorned By Chi - Inspired by the Japanese Magical Girl literary genre and accessories, Adorned By Chi tells the tale of Adaeze, a painfully-shy Nigerian student who discovers she has Goddess-like powers and must reluctantly lead a team of young warriors (Kaira, Gogo, Kelechi, and Emeka) to defeat an apocalyptic monster.
Dr. Biscuits' Radical Road Trip - Comprised of 60 children’s games to play in the car, Dr. Biscuits' Radical Road Trip is a fun way for kids to interact with their companions and the world around them. With six different categories of games to play, each led by a different member of Dr. Biscuits’ gang of space-exploring game lovers, including Moosh (Games for Humanity), Turdly (Ridiculous Games), Yohan (Logical Games), Lil’ Dipper (Games Outside The Car), and Experience (Creative Games), there is something for any child to help engage with the world and spark their imagination.
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License Global magazine, published by the Global Licensing Group, is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis and special reports about the global consumer product and retail marketplace. Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo China and the Licensing Leadership Summit.
The Global Licensing Group is the licensing industry’s leading trade show organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo China, Licensing Leadership Summit, License Global magazine and License Global Daily E-News. Global Licensing Group events are sponsored by Licensing International (LI).
The Global Licensing Group is a part of Informa, which recently acquired UBM to become a leading B2B information services group and the largest B2B events and exhibitions organizer in the world. To learn more and for the latest news and information, visit www.informa.com.