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Licensing Expo Chosen for International Buyer Program (IBP) Select, a U.S. Department of Commerce Export, Licensing & Trade Promotion Program, to Facilitate International Licensing Deals

– September 13, 2016 –

IBP Select to Support further Growth in Attendance from Global Buyers Including International Licensees, Manufacturers, Wholesalers, and Retailers

Santa Monica, California – Licensing Expo, the world's largest and most influential licensing industry event, today announced that the Expo has been selected to participate in the U.S. Department of Commerce's International Buyer Program (IBP) Select. The program will enlist the U.S. Department of Commerce's global network to recruit pre-screened international manufacturers and retailers to attend Licensing Expo and meet with exhibitors. 

IBP Select is a joint government-industry effort that brings thousands of international buyers to the U.S. for business-to-business matchmaking with American firms exhibiting at major industry trade shows. Every year, the IBP facilitates billions of dollars of new business between U.S. and international companies.

Through Licensing Expo, IBP Select will give exhibitors valuable access to more potential international licensing partners from China, Mexico, Canada, South Korea and Japan at the show. These markets collectively represent $169.2 billion in annual retail sales of licensed merchandise.*

Jessica Blue, Senior Vice President, Licensing, UBM Americas: "Being chosen from many applicants for IBP Select means that the show and our exhibitors will benefit from promotion in our five chosen international markets and across the United States. We look forward to working with the IBP and assisting our exhibitors with leveraging international opportunities at Licensing Expo, the global meeting place for the licensing industry."

On site, IBP Select specialists will assist with pairing U.S. brands, international licensees, manufacturers and retailers, as part of the Licensing Expo Matchmaking Service. The IBP will help enable all U.S.-based Licensing Expo exhibitors and international attendees to find and meet prospective licensing partners based on their objectives with guidance from experienced staff. 

IBP Select’s on-site International Business Center will host two international trade specialists to help guide exhibitors looking to extend their brands outside the U.S.

Andrea DaSilva, Global Team Leader, Media & Entertainment Industries, International Trade Administration, U.S. Department of Commerce: "Our team is very excited to support Licensing Expo 2017 via the IBP Select project and bring our expertise to the show. With more than 100 export assistance offices domestically and over 70 overseas with trade specialists ready to support U.S. exports, Licensing Expo offers a unique opportunity for our team to recruit buyers across multiple licensing sectors from overseas. We look forward to meeting with as many exhibitors at the International Business Center as possible and connecting them with our program and international manufacturers and retailers."

Licensing Expo, the longest consistently running licensing tradeshow, has connected the world's most influential entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers for more than 35 years. Attendees come to spot trends, build strategic partnerships and secure promotional tie-ins. Millions of products across the world started as a conversation at Licensing Expo. This is where brand owners, licensees and retailers find the right partners to expand their businesses and create relationships.  

Sponsored by the International Licensing Industry Merchandisers Association (LIMA), Licensing Expo takes place on May 23-25, 2017 at the Mandalay Bay Convention Center, in Las Vegas, NV. Complimentary registration for the Expo will be available in the months leading up to the show: www.licensingexpo.com.

*According to the LIMA Annual Global Licensing Industry Survey 2016 Report. 

 

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Media Contacts:

Jannelle Grigsby, [email protected], +1 (310) 857-9020

Richard Trunzo, [email protected], +1 (424) 316-7169

 

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About Licensing Expo (www.licensingexpo.com)

Launched in 1980, Licensing Expo is the world's largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into two zones: Characters and Entertainment and Brands, Agents and Design. More than 16,000 retailers, licensees, manufacturers, distributors and licensing agents attend the Expo from more than 67 countries. Licensing Expo is organized by UBM plc. UBM is the largest pure-play B2B Events organizer in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed. Please visit www.ubm.com for the latest news and information about UBM.

About UBM's Global Licensing Group (www.ubmlicensinggroup.com)

The Global Licensing Group at UBM is the global licensing industry's leading tradeshow organizer and media partner. Its mission is to provide opportunities around the world to bring brands and products together to explore and cement licensing partnerships. The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo (May 23-25, 2017), Brand Licensing Europe (October 10-12, 2017), Licensing Expo Japan (April 28-30, 2017), Licensing Expo China (July 18-20, 2017), NYC Summit (March 2-3, 2017), License Global magazine, License Global Daily E-news and LicenseTV.  

About UBM (www.ubm.com)

UBM plc is the largest pure-play B2B Events organizer in the world. In an increasingly digital world, the value of connecting on a meaningful, human level has never been more important. At UBM, our deep knowledge and passion for the industry sectors we serve allow us to create valuable experiences where people can succeed. At our events people build relationships, close deals and grow their businesses. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors – from fashion to pharmaceutical ingredients. These global networks, skilled, passionate people and market-leading events provide exciting opportunities for business people to achieve their ambitions. For more information, go to www.ubm.com; for UBM corporate news, follow us on Twitter at @UBM.