Toy brands contribute to the $121.5 billion characters & entertainment licensing industry

But, why brand licensing?

In 2017, retail sales of toy-licensed products contributed to the thriving characters and entertainment licensing industry, growing 2.7% to $121.5 billion* worldwide. 79% of those sales were from brick-and-mortar retailers, 21% were from on-line retailers. For many, licensing has offered brand owners a competitive advantage in the ever-changing retail landscape.

To learn more about toy licensing and the ways it can benefit your business, fill out the following form to get in touch with our experts.

 

*According to the 2018 LIMA Global Licensing Industry Survey.

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WHERE DOES LICENSING EXPO FIT IN?

Licensing Expo is the meeting place for the global licensing industry and your chance to showcase your brand to 16,000+ retailers, manufacturers, and licensees.

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with more than 16,000 attendees including licensees, retailers, and manufacturers

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deals on site — 91% of attendees make or recommend the final purchasing decision

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new connections — over 4,600 meetings were made through the Matchmaking Service

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your brand to the $78.1 B* foreign market for toy-licensed merchandise

Need a bit more information? How about a quick refresh of what you already know? Check out our video that quickly sums up what it means to be a licensee or licensor in today's brand licensing industry.

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ADDITIONAL RESOURCES

THE BRAND LICENSING HANDBOOK

Get this special guide created by the Global Licensing Group to help brand owners, retailers, and manufacturers learn more about the world of licensing.

SPECIAL REPORT: AN IN-DEPTH LOOK AT COLLECTIBLES

Collectibles are everywhere these days, and consumers of all ages are not only looking to expand their collections through figures, but with licensed merchandise. Learn more, courtesy of License Global magazine.