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TV and film brands contribute to the $121.5 billion characters & entertainment licensing industry

Why Licensing for Entertainment Brands?

But, why brand licensing?

In 2017, retail sales of TV and film-licensed products contributed to the thriving characters and entertainment licensing industry, growing 2.7% to $121.5 billion* worldwide. 79% of those sales were from brick-and-mortar retailers, 21% were from on-line retailers. For many, licensing has offered brand owners a competitive advantage in the ever-changing retail landscape.

To learn more about TV and film licensing and the ways it can benefit your business, fill out the following form to get in touch with our experts.

 

*According to the 2018 LIMA Global Licensing Industry Survey.

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WHERE DOES LICENSING EXPO FIT IN?

Licensing Expo is the meeting place for the global licensing industry and your chance to showcase your brand to 16,000+ retailers, manufacturers, and licensees.

CONNECT

with more than 16,000 attendees including licensees, retailers, and manufacturers

INK

deals on site — 91% of attendees make or recommend the final purchasing decision

BUILD

new connections — over 4,600 meetings were made through the Matchmaking Service

EXTEND

your brand to the $78.1 B* foreign market for TV and film-licensed merchandise

Licensing for Characters and Entertainment

Listen as representatives from CBS Consumer Products, Goldieblox, and other leading entertainment brand owners discuss how licensing has successfully impacted their business.

CONNECT WITH RENOWNED RETAILERS AT LICENSING EXPO

ADDITIONAL RESOURCES

THE BRAND LICENSING HANDBOOK

Get this special guide created by the Global Licensing Group to help brand owners, retailers, and manufacturers learn more about the world of licensing.

SPECIAL REPORT: SVOD AND ENTERTAINMENT LICENSING

Courtesy of License Global magazine, find out how streaming video-on-demand is offering opportunities in brand licensing beyond traditional TV and film.