Videogame and esports brands contribute to the $121.5 billion characters & entertainment licensing industry
But, why brand licensing?
In 2017, retail sales of videogame and esports-licensed products contributed to the thriving characters and entertainment licensing industry, growing 2.7% to $121.5 billion* worldwide. 79% of those sales were from brick-and-mortar retailers, 21% were from on-line retailers. For many, licensing has offered brand owners a competitive advantage in the ever-changing retail landscape.
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*According to the 2018 LIMA Global Licensing Industry Survey.
WHERE DOES LICENSING EXPO FIT IN?
Licensing Expo is the meeting place for the global licensing industry and your chance to showcase your brand to 16,000+ retailers, manufacturers, and licensees.
with more than 16,000 attendees including licensees, retailers, and manufacturers
deals on site — 91% of attendees make or recommend the final purchasing decision
new connections — over 4,600 meetings were made through the Matchmaking Service
your brand to the $78.1 B* foreign market for videogame and esports-licensed merchandise
Listen as representatives from J!NX, Jazwares Entertainment, and other leading digital brand owners discuss how licensing has successfully impacted their business.
CONNECT WITH RENOWNED RETAILERS AT LICENSING EXPO
THE BRAND LICENSING HANDBOOK
Get this special guide created by the Global Licensing Group to help brand owners, retailers, and manufacturers learn more about the world of licensing.
SPECIAL REPORT: THE GAMING INDUSTRY LEVELS UP
Courtesy of License Global magazine, find out how the video game industry is moving into crossover content and creating an entirely new way for brands to reach consumers and further expand their IP.