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Events & Schedule

 

Licensing Expo returns to the Mandalay Bay Convention Center from May 21-23rd. Meet 250+ exhibitors spanning across a range of categories, be inspired by a new theme highlighting Brands at Play, and more!

2024 THEME: BRANDS AT PLAY

 

To celebrate the concept of play, 2024’s theme will be “Brands at Play”, a theme that will run across Licensing Expo and Brand Licensing Europe to spotlight the incredible innovations in play, the power it holds in every stage of life and the creativity it allows when building brands. 

You’ll see new immersive brand experiences, new educational content, and new catered networking spaces plus further surprises to be revealed in early 2024.

LICENSING EXPO CAMPUS MAP

Your ultimate guide to everything taking place at Licensing Expo – from after-hour events to keynotes, all in one place.

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DISCOVER WHAT'S ON AT LICENSING EXPO

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Education & Learning

 

Orientation Session

License Global Theater

This session is a must-attend for new attendees flying solo or previous attendees eager to see what’s new at Licensing Expo this year. We’ll discuss tips on how to navigate the show floor so you leave feeling it was an event created just for you. Find out how maximize your time and meet other first-time attendees to kick start your networking for the week.

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Show Floor Tour

Join members of the Licensing Expo team to tour the show floor, discover the must-attend activations and know where to go or who to ask for help or advice. The tour is open to anyone visiting the show for the first time or those who need a refresher.

101 Sessions

 License Global Theater

Hear from experienced industry veterans on how to make the most of the event, how to navigate the show, and start making new connections.  

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Day 1 Keynote: Video Games: Driving Billions to Play

Tuesday, May 21
Panelists:

Nick McWhorter, Director of Global Licensing, CD Projekt Red

Doug Rosen, SVP, Games and Emerging Media, Paramount

Ivo Gerscovich, Chief Business and Brand Officer, Sonic the Hedgehog, SEGA of America

Maya Rogers, CEO, Tetris

Moderator:

Ben Roberts, Content Director, License Global

VIEW FULL DESCRIPTION

Day 2 Keynote: Is Podcasting Where the Next Hit Franchise Will Come From? Sounds Like It.


Wednesday, May 22

Guy Raz, Host, Wow in the World, How 1 Built This, and The Great Creators

Nicole Blake, Chief Brand Officer, Wondery

 

VIEW FULL DESCRIPTION

Day 3 Keynote: AI Strategy Simplified

Charting AI’s Journey from Humble Beginnings to Technological Transformation

Thursday, May 23
Zack Kass, AI Futurist, keynote speaker, consultant, and the former Head of Go To Market for OpenAI
VIEW FULL DESCRIPTION

Licensing Unlocked


Licensing Unlocked is your simple and trusted source to discover the brand licensing world and figure out if it’s right for you.  We’ve assembled some of the brightest minds in the industry to cover all the essentials, provide actionable insights, and share real-life case studies.

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Brand Discovery & Experiences

 

Meetings Platform

As part of your registration for Licensing Expo, you will automatically gain access to our online Meetings Platform, a free resource center to help you navigate the show and prepare your visit. 

Arrange meetings now, platform now live!

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Game Lounge


Step into the Game Lounge at Licensing Expo and prepare to be immersed in a world of excitement and entertainment! Here, exhibitors will showcase their latest and most exciting games, providing attendees with the opportunity to experience cutting-edge technology and innovative gameplay.

Exhibitor Big Ideas


Exclusive presentations will be brought to you by our valued exhibitors, as they share invaluable insights, industry trends, and groundbreaking solutions. These sponsored sessions are designed to provide you with unique perspectives on the latest developments, and opportunities in the licensing industry.

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Brands at Play

 

Hasbro Gaming Experience

Location - J170
Join us for an unforgettable experience as we bring your favorite classic Hasbro games to life in larger-than-life proportions. Challenge your skills and strategy with giant versions of Operation, Guess Who, and Connect 4. Don't miss out on the chance to immerse yourself in these beloved games. Get ready to play!

 

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Networking & After-hours

 

Topgolf at Expo

 Practice your swing (and your elevator pitch) ahead of Licensing Expo at our networking fundraiser in support of the Licensing International Foundation Scholarship Program. Join Licensing International for food, drink, and fun—all for a great cause! No golfing experience required, just a good sense of humor.

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Licensing International’s Global Excellence Awards


Licensing International’s Global Excellence Awards returns to Las Vegas to celebrate your successes and shine a spotlight on the innovation and accomplishments of our colleagues from around the world.

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Licensing Expo Fun Run

 
Date: Tuesday, May 21, 2024
Time: 6:30am
Location: Bell Desk at Mandalay Bay (next to main entrance door)
Distance: 1.4 or 3 miles
No Fee, No RSVP required
This run is an annual event that was originally started in 1994 with a run through Central Park in NYC (when the expo was in NYC)… now in its 30th year!
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UVS Games Happy Hour

 

Come join UVS Games for cards, drinks, and hors d'eouvres at the Game Lounge on Wednesday, May 22, between 3:00pm-5:00pm.

Networking Happy Hours

 

Join our new networking Happy Hours from 3-4pm on Tuesday and Wednesday at the Bar at booth N228 on the show floor.  This is a great opportunity to unwind, make new connections, and enjoy a beverage.  All attendees are welcome! 

Retail Lounge, powered by Falcons Beyond


Location: #G112
Available to retailers only (marked RETAIL on their badge), retailers will have a dedicated space this year to host meetings, take calls, check emails and take a break from the busy show floor. Our Head of Retail Laura Freedman-Dagg will also be available to support with any questions and recommendations to improve their experience at the show.

Cool Brands Café

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Opening Night Party


Celebrate in style with the industry at the Licensing Expo Opening Night Party! 

Attend the must-attend networking event just a few steps away from the show floor at Daylight Beach Club, Tuesday, May 21 from 6:00pm-10:00pm. 

Add it to your registration, or upgrade your pass in the Meetings Platform (ticket price is $95). Please note, we are not able to offer refunds.

Platinum Sponsor
Gold Sponsor
Silver Sponsor
Silver Sponsor

Women in Toys Breakfast


Experts say that breakfast is the most important meal of the day. Why not toss in some great networking on top of that?! Our annual WiT Breakfast at Licensing Expo is guaranteed to set your day up to be wildly successful!

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Women in Toys Empowerment Day


CALLING ALL WOMEN INVENTORS, CREATORS AND ENTREPRENEURS! 
Got a great toy, game or product idea, even if it's just a scribble on a sticky note? Empowerment Day is your exclusive ticket to unparalleled opportunities. We open doors, connect you with key industry contacts, and equip you with the essential tools, knowledge and resources you need to take your ideas to new heights. 

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Closing Night Party

 
Join us for the ultimate closing night celebration at Hakkasan Nightclub! As a treat for all Licensing Expo attendees, enjoy complimentary admission until 1:00 am and enjoy a live DJ performance by Loud Luxury. 

Don't miss this fantastic opportunity to bid farewell to the Expo in style and create lasting memories at one of the hottest nightclubs in town. 

VIP Entry for all Licensing Expo Visitors 
Visitors must show badge or digital flyer  

Dress code is upscale casual. No flip flops, no jerseys, no shorts, etc. 

Complimentary admission until 1:00 AM, Doors Close at 4:00am 

Not yet registered?

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Licensing Expo
 For more than 40 years, Licensing Expo has connected the world's most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers.

 

Global Licensing Group
Through our world-class tradeshows, best-in-class media brand and educational programs, we are the global market-leader in advancing the business of licensing, brand extension and collaborations. Wherever you are in your licensing journey, it starts here. 
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