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We invite you to join us at the Festival of Licensing - a month-long virtual celebration of the global licensing industry and the biggest licensing event of the year. Taking place this October, the Festival is brought to you by the organizers of Licensing Expo, Brand Licensing Europe, Licensing Expo Japan and Licensing Expo China, and in partnership with Licensing International.
Why are Nike’s Chunky Dunky going for $6k on eBay? How did Mickey Mouse find his way onto a COVID face mask? Who put all that "Stranger Things" gear in your Target cart? From the editors of License Global, The Licensing Mix Tape podcast is a must-listen for individuals looking to licensing as a business growth strategy. The Licensing Mixtape, explores what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing.