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The Festival of Licensing has now ended! With thousands of meetings completed and deals signed, the event has been a remarkable success. In case you’ve missed any of the Festival’s great content, you can still login or register to access all keynotes and sessions on-demand for one month.
Why are Nike’s Chunky Dunky going for $6k on eBay? How did Mickey Mouse find his way onto a COVID face mask? Who put all that "Stranger Things" gear in your Target cart? From the editors of License Global, The Licensing Mix Tape podcast is a must-listen for individuals looking to licensing as a business growth strategy. The Licensing Mixtape, explores what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing.