WHO DOES NOT QUALIFY FOR A PRESS BADGE?
 

• Friends and family of journalists, bloggers or social media influencers – they should register for an Exhibit Hall Pass 

• Film crews who are working for an exhibitor or are receiving fees as part of a marketing program – they should register as Exhibitor-Appointed Contractors 

• Publishers, sales, marketing and advertising executives, and other non-editorial staff – they should register for a Media Services badge – see above. 

• Producers, editors or film crews for programs in which the exhibitor pays a fee to participate 

• Public relations professionals (agency or company based). If working for an exhibitor, get an Exhibitor badge from your client 

• Self-published writers or anyone who cannot demonstrate a link to a credible news outlet or proof of readership or viewership. 

• Public relations, advertising or marketing professionals (agency or company based) writing for a news outlet, their company website or personal blog 

• Industry consultants 

• Support staff for bloggers or social media influencers, including contributors, agents and agency representatives; approved support staff can receive a Guest of the Show Badge 

• Writers for company newsletters and websites 

MEDIA CREDENTIALS

Please present a business card from the media organization with your name and title. Badges from prior years or other events do not qualify in lieu of a business card. In addition, please provide the following:

• Newspaper/magazine/wire service reporters or editors: A masthead or staff box from an established media outlet listing your name/title; clips bylined with your name or a link to bylined articles.

• TV or radio station producers/reporters: Link to station website with video or audio clips.

• Freelance writers & photographers: A letter of assignment from a publication or media outlet. If not on assignment, please provide a clip or link to a bylined article published within the last 12 months that is relevant to the natural and organic products industry.

• Social media influencers: All social media influencers must be pre-approved prior to Licensing Expo and may not register on-site without approval. Please email PR ([email protected]) for approval.

• News websites/Non-Blog websites: A link to an existing site with natural products-relevant editorial content or links to bylined relevant articles.

• Internet-only Broadcasts: Links to recent (within last 3 months) of relevant programming.