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Significant Growth of China, Japan and Mexico Pavilions
Santa Monica, California – Licensing Expo, the world’s largest and most influential brand licensing industry event, today announced growing participation from international brands, licensors and licensees in its international pavilions including China, Japan and Mexico. This year, new international exhibitors including TOHO Co. LTD, Spin Master Ltd and Van Gogh Museum Enterprises B.V. have signed on to participate. Additionally, well-known international licensing veterans including Sanrio, Rovio, Rainbow and Smiley will be in attendance this year.
Licensing Expo takes place May 22–24, 2018 at the Mandalay Bay Convention Center in Las Vegas, Nevada. For more information and to register as media, please visit: licensingexpo.com/press/register.
Leading international exhibitors from Argentina, Canada, Finland, India, Italy, Japan, Korea, Malaysia, Mexico, Netherlands, Singapore and Taiwan are participating in Licensing Expo 2018.
According to the 2017 Annual LIMA Global Licensing Industry Survey, the United States remains the largest market for the sales of brand-licensed products, representing around 55% of the $262 B global market in 2016. Furthermore, in License Global’s Top 150 Global Licensors Report, the top 10 licensors are based in the United States. Licensing Expo provides international brands with the opportunity to meet with the largest gathering of USA product makers and retailers in the world. Exhibiting international brands form licensing partnerships with the thousands of product makers and retailers attending. Licensing Expo also attracts product makers and retailers from all over the world, with over 30% of attendees attending from outside the US, representing more than 67 countries.
"As the world becomes smaller via the digital landscape, intellectual properties know no boundaries. Consumers hold affinity for brands, wherever they may be, and they’re willing to show their support and appreciation," said Jessica Blue, senior vice president, Global Licensing Group, UBM. "We are proud to host international exhibitors and pavilions that are bringing a varied roster of brands and properties to the licensing industry’s biggest stage."
International exhibiting companies include:
To attend Licensing Expo for free, please visit: www.licensingexpo.com/register
*2017 Annual LIMA Global Licensing Industry Survey
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Ashley Womack, [email protected], +1 (415) 307-4858
Richard Trunzo, [email protected], +1 (424) 316-7169
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About Licensing Expo (www.licensingexpo.com)
Launched in 1980, Licensing Expo is the world’s largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into two zones: Characters and Entertainment and Brands, Agents and Design. More than 16,000 retailers, licensees, manufacturers, distributors and licensing agents attend the Expo from more than 67 countries. The following events and information products are produced for the licensing industry by the Global Licensing Group at UBM: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo China, NYC Licensing Summit, License Global magazine, License Global Daily E-news and License TV. Licensing Expo is organized by UBM plc. UBM is the largest pure-play B2B events organizer in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed. Please visit www.ubm.com for the latest news and information about UBM.
About the Global Licensing Group (www.ubmlicensinggroup.com)
The Global Licensing Group at UBM is the global licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide opportunities around the world to bring brands and products together to explore and cement licensing partnerships. The following events and information products are produced for the licensing industry by the Global Licensing Group at UBM: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo China, NYC Licensing Summit, License Global magazine, License Global Daily eNews and LicenseTV.
FUTURE GLOBAL LICENSING GROUP EVENTS:
NYC Licensing Summit: New York, New York | Licensing Expo Japan: Tokyo, Japan (March 13 - 15, 2019)
Licensing Expo: Las Vegas, Nevada (May 22 - 24, 2018) | Licensing Expo China: Shanghai, China (July 25 - 27, 2018)
Brand Licensing Europe: London, United Kingdom (October 9 - 11, 2018)