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licensingexpo
 
Licensing Expo

13 - 15 June 2023

Mandalay Bay Convention Center

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ATTEND

EXHIBIT

LICENSING EXPO 2022 PR REPORT

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145+

Total coverage to date

433,455,210

Potential impressions

89

Total press registrants

69

Total press in attendance
(78% verification rate) 

Notable press attendees


Media Day overview

The second annual Media Day brought in more than 30 industry press for an afternoon of presentations from 11 Licensing Expo Exhibitors. After providing a sneak peek into industry news and trends, the exhibitors and press members enjoyed a happy hour that provided opportunities for exclusive networking.

32

Total press in attendance

Participating brands

Notable press in attendance


Top coverage

Dogs And Santa The Focus Of An Upstart Content Creator At The Las Vegas Licensing Expo
Read More

'The Smurfs' Images Tease the New Film and Season 2 of the Nickelodeon Series at Licensing Expo 2022
Read More

Why LBE is the consumer experience of the future
Read More

SEGA: BUILDING AN EMPIRE AT LICENSING EXPO
Read More

Licensing Expo offers sneak peek at exhibits, announcements
Read More

IT’S EVENT TIME!
Read More

Merch Makers Head to Las Vegas for Licensing Expo 2022
Read More

Where Bobbleheads are Born
Read More


22 press releases

Highlights Include:

Licensing Expo Heads to Las Vegas with 170+ Exhibitors and Growing from all Major Categories

 

Licensing Expo Reveals First Keynote Panel that will Explore ‘The Power of Brand Licensing for Location-Based Entertainment (LBE)’

 

Paramount and VaynerMedia to Deliver Licensing Expo Opening Keynote

 

40 Must-Attend Things at Licensing Expo: VR Headsets and Toy Cafes to Costume Parades and Parties

 

Record Number of Retailers Gather at Licensing Expo 2022 Last Week


19 Q&As

Highlights Include:

Licensing Expo 2022: Shaping the Great Consumer Shift 

 

SEGA: BUILDING AN EMPIRE AT LICENSING EXPO 

 

EXCLUSIVE: HOW HASBRO IS USING TODAY’S TRENDS AND NOSTALGIA FOR A BRIGHT FUTURE 

 

Laura Freedman-Dagg (Global Licensing Group) on returning to in-person events and tradeshows

 

IT’S EVENT TIME!


Notable quotes

“The event reconnected the global licensing industry and major intellectual property (IP) owners, toy companies and apparel companies that distribute to retailers.” - Benzinga

 

“I'd say 60% to 70% of our time was spent meeting with different licensees and talking about Cats vs Pickles. And then the other 30% to 40% of the time, we spent talking about the company and the projects we have in development. We had some preliminary meetings with toy companies about our work, including a highly commercial preschool property called Baldwin’s Big Adventure.” - Curiosity Ink Media in an interview with Benzinga

 

“Licensing Expo, the May event organized in partnership with industry trade association Licensing International, drew thousands of attendees from the world’s most reputable retailers and licensees. The number of retailers in attendance rose 42% from the 2019 event, marking record growth for Licensing Expo.” - Licensing.biz

 

“The Licensing Expo returned in person this year, where characters big and small searched for a match made in consumer heaven … All the familiar brands seemed to be in attendance. A massive Pikachu floated above the Pokémon stall. Warner Bros. displayed costumes from the latest Batman movie, the jersey Michael Jordan wore in “Space Jam” and other pop culture artifacts. At Mattel, there were several human-size cardboard cutouts of Barbie, decked out in Balmain, standing in front of a metallic backdrop.” – The New York Times 

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