Step 1: Before the Event
EXHIBITOR ANNOUNCEMENT PRESS RELEASE
We encourage you to create and distribute your own press release announcing your participation at the event for increased exposure and have included the press release guidelines below for reference. If your company is announcing a new product leading up to or at Licensing Expo, we can help you increase exposure through a press release detailing exhibitor news. This press release will be distributed in July 2020.
To submit, please contact [email protected]. The deadline to participate is June 30, 2020. Please note that submissions cannot exceed 50 words and no marketing copy will be considered. If you would like to participate in this opportunity but not release specific details of your announcement, we are happy to accommodate you.
GUIDELINES
Licensing Expo owns its brands and content. If you plan to write a press release about your exhibitor announcement, sponsorship, or other activities around the event, please follow these guidelines:
- The event boilerplate should be included in the press release (see boilerplate below).
- The date and location of the event should be included in the first paragraph: August 11-13, 2020 at the Mandalay Bay Convention Center in Las Vegas, NV.
BOILERPLATE
About Licensing Expo (www.licensingexpo.com)
Launched in 1980, Licensing Expo is the world’s largest and most influential annual tradeshow dedicated to licensing and brand extension. Every year, more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors, and licensing agents attend Licensing Expo from more than 70 countries. Licensing Expo is a part of the Global Licensing Group at Informa Markets, the licensing industry's leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together.
Press Enquiries
Get in touch with any questions you may have - we're here to help you every step of the way. We want to make sure you have an amazing event, so feel free to just ask!
Step 2: Research and Outreach
MEDIA RELATIONS
The pre-registered media list of journalists who plan to attend Licensing Expo will be available beginning one month prior to the event. To request access to the pre-registered media list, please email the Licensing PR team at [email protected].
The pre-registered media list will include contact information for members of the press who have opted in to receive exhibitor news leading up to the event. We recommend that you research each media person on the press list before conducting any outreach to ensure you are providing them with news relevant to their specific beat or coverage area. We do not recommend sending group pitches or press releases to the entire list.
Not all media attending Licensing Expo will be pre-registered and we encourage you to cross-reference your current media list with the pre-registered list. If there are journalists not on our media list that you think should be, please provide the Licensing Expo PR team with their contact information.
If you have a list of media contacts with whom you regularly communicate, you should send them an email pitch with information on products and announcements your company will launch during Licensing Expo. In your pitch, explain how and why the product you’re launching is newsworthy, why their audience would want to know about it, how it differs from competitors and your booth number.
Step 3: Onsite Meetings
PRESS BRIEFINGS/MEETINGS
Once you have confirmed briefings with the press at the event, send them a calendar invite for the date / time of your briefing. You should also send a confirmation email to them two or three days leading up to the event. The confirmation email should include your name, booth number, date and time of your meeting, and your contact information in the event of a schedule change.
Allow at least 30 minutes for each media briefing and do not double-book. Briefings will give you an opportunity to provide the press with an in-depth review of your product and also determine what products or news interests them. Some press prefer 15-minute meetings instead of 30. At a well-attended show, there is a lot to see and everyone is very busy, so please be prepared for the press to show up late and for potential no-shows.
Each person who is authorized to speak to the media on behalf of your company should be prepared for briefings, fully understand your company’s product, value proposition, history and industry landscape. Founders and CEOs who are friendly, confident, knowledgeable and enthusiastic will be the ideal spokespeople for media briefings. Develop talking points for your spokesperson and walk-through the talking points with them prior to the event so they understand what messages are important to convey.
PRESS KITS
- Exhibitors are encouraged to drop off press kits in the press room the first day of the Tradeshow. Press kits may include a press release about your most recent company news, company background information, executive bios, digital images of your products and PR contact information.
- If your company would like to create flash drives that contain press kit information, those can be dropped off in the Press Office as well. Please make sure these drives are clearly labeled with your company name.
PRESS OFFICE
- The Licensing Press Office is conveniently located right on the Expo floor. This is an area where members of the media can work on stories, check emails, conduct briefings and pick up press kits.
- The Press Office is open to working journalists registered to attend the event. Exhibitors who have secured media briefings can also use this space for interviews on a first-come first-serve basis.
Actively Promote Your Presence
Connect with Licensing Expo on Facebook, Twitter, Instagram, and LinkedIn to be part of the conversation and actively promote your presence onsite. Licensing Expo has a loyal following of licensing professionals who are constantly on the look out for new ideas and interesting announcements to cross their social media feeds - don't miss out!
Follow @licensingexpo on Twitter and promote your presence at Licensing Expo, as well as your announcements on your company’s social media channels. For Twitter, use the hashtag #licensingexpo when promoting company news or participation at the event.
Use Instagram to showcase your photos and catch the attention of the Licensing community. Follow @global_licensing and use the hashtag #licensingexpo. By incorporating the official hashtag, your photos will appear when attendees, media, and other exhibitors search for Licensing Expo.
Like Licensing Expo on Facebook and engage with the community of the largest tradeshow dedicated to brand licensing. Share videos, snap a pic of your favorite highlights, and be part of the ongoing conversation of the licensing community with #licensingexpo.
By incorporating the official #licensingexpo hashtag, your tweets and shares will appear when attendees, media or other exhibitors search for posts relevant to Licensing Expo. We also recommend that you follow reporters you're engaging with via email, as well as their publications on Twitter and any other relevant social media channels.
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