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First Time Visitors
For those new to brand licensing, Licensing Expo offers a focused and supportive environment to build your network, learn the basics, and discover new opportunities without feeling overwhelmed. There’s not quicker and easier place to learn the industry than at the event, where it all happens.
Keynotes and seminars
Meeting with exhibitors
Browsing and walking the show floor
What is licensing?
The bond between a brand and its fanbase is incredibly powerful, built on emotion and memories. Consumer products bring brands to life in exciting and unexpected ways, with surprising collaborations like Stranger Things and Lego or Heinz and Absolut.
Licensing, which allows companies to "rent" a popular brand for use on their products, leverages this emotional connection to boost sales and create new revenue streams.
This strategy's effectiveness is evident, as global retail sales for licensed products reached $356.5 billion in 2023.
Using the event planner as a first-time attendee
As part of your registration for Licensing Expo, you will automatically gain access to our online platform, a free resource centre to help you navigate the show and prepare your visit. What’s included:
- Explore every IP that will be on the show floor, learn about them and request a meeting with the brand owner
- Build your personal calendar, filled with all your meetings, content sessions you want to watch, networking you can’t miss and most importantly, breaks.
- Get access to detailed event information, like the floorplan, attendee list and more
The world's biggest brand owners, all in one place
Brand Licensing Made Easy
Prepare for the Licensing Expo with our on-demand knowledge hub, Licensing Unlocked.
Designed to simplify the intricate world of brand licensing, you’ll find everything you need to fully equip yourself for the show and beyond.
Access module one of our unique in-depth training hub Licensing Unlocked for free and learn essentials!
In module one, 'Licensing Explained', Susan Bolsover (the brains behind Lightbulb Licensing) will:
Demystify brand licensing and industry jargon.
Reveal avenues for revenue generation.
Show you how brand licensing can bolster businesses from various angles.
Explain the essential players involved in the licensing process.
When & Where
Location:
Mandalay Bay,
3950 Las Vegas Blvd S, Las Vegas, NV 89119
Licensing Expo 2026 Dates:
May 19-21, 2026
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