Licensing Expo is part of the Informa Markets Division of Informa PLC


Why Attend?

One event. Thousands of brands. Limitless possibilities.

What will you discover?

Brands define us as individuals at every stage of life – as children, they create new worlds and allow us to imagine and escape.

As we grow, they create a sense of identity and belonging: from a favorite team, band or TV show, to the food brands we buy or car we drive. Brands drive trust, recognition and create strong emotions. Licensing Expo is the only global event that allows you to tap into the power of fandom and meet all these brands under one roof for your next product range. 


Join thousands of leading retailers, manufacturers and marketers for three days to identify future trends and secure deals with the world’s most influential brands.

Delight consumers and make sure you have the next ‘must have’ product on the shelf.



See it first

New releases and first ‘reveals’ happen at Expo. Find out which brands will be launching in the next 5 years and be the first to get access to the next big blockbuster.

Be in the room

The key players in licensing all attend Expo for three days. Be at the heart of the conversation, find out trends and strike new relationships that could last a lifetime.

Be part of brands' story

Brands come to life with licensing – be a part of their next chapter and tap into the power of fandom.

Excite your customers

With 5,000+ brands to choose from across all categories, partner with the right ones for your audience to develop a successful collaboration and drive sales.

Can you afford to miss it?

Licensing Expo provides the best opportunity to secure the rights to thousands of brands across TV & Film, entertainment, sports, gaming, publishing, automotive, FMCG, corporate brands, art, non-profit,  and more to use in your next product range.  Whether you are a licensing expert or new to the industry, attending Licensing Expo is the most efficient way to learn about licensing and make connections that could transform your product range by leveraging well-known brands.

2024 Exhibitors include


  • Buyers/Retailers
  • Merchandisers
  • Product Designers
  • Product Manufacturers
  • Attraction & Supplier companies (theme parks, cruise lines, museums…)
  • Restaurants & Suppliers
  • Wholesalers
  • Sales & Business Development
  • Marketing & Marketing Agencies
  • Advertising Agencies
  • Partnership Manager
  • PR & Media related to consumer trends, retail, brands and trade
  • Service providers specialized in brand rights & licensing agreements
  • Brand / IP Owners & Agents


“Seeing new ideas, seeing what’s out there, how to make products fresh, new, and exciting”
Rachel Posner, Dolls Kill

“If you’re in the Licensing Business in the USA, you need to attend this show. Everyone in the industry is there and you can see what new brands are popping, and gain knowledge about retail trends”
2021 Attendee

"We’ve made a lot more connections than we wouldn’t have made otherwise, emails don’t do as good of a job as coming here and actually talking face-to-face."
Business Development & Legal, Little River Co


Learn more about the industry that generates $292bn dollars in retail sales and how your business can be a part of it with our free handbook -  it includes:

  • Insight into the business of licensing
  • Typical costs 
  • Breakdown of the licensing contract
  • Key terminology and genres
  • Case studies and style guides