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Last year, retail sales of brand licensed products grew 3.2% to $271.6 BILLION* worldwide. 79% of those sales were from brick-and-mortar retailers, 21% were from on-line retailers. For many, licensing has offered brand owners a competitive advantage in the ever-changing retail landscape.
To learn more about brand licensing and the ways it can benefit your business, get in touch with our experts today.
*According to the 2019 LIMA Global Licensing Industry Survey.