More than 5,000 brands gather in Las Vegas to create the largest, most diverse collection of properties available for licensing worldwide. This is where brand owners and agents come each year to connect with 16,000+ retailers, licensees, and manufacturers from every product category across the globe.
Last year, retail sales of brand licensed products grew 3.2% to $280.3 BILLION* worldwide. 79% of those sales were from brick-and-mortar retailers, 21% were from on-line retailers. For many, licensing has offered brand owners a competitive advantage in the ever-changing retail landscape.
To learn more about brand licensing and the ways it can benefit your business, get in touch with our experts today.
*According to the 2019 LIMA Global Licensing Industry Survey.
Licensing Expo is attended by influential members of the media including endemic and top-tier business reporters. Exhibiting offers the opportunity to connect with various media to build relationships and potentially secure media coverage.
DON'T JUST TAKE OUR WORD FOR IT
Check out what the NFL Players' Association had to say when asked what role Licensing Expo played on their product development:
"We did a study last year measuring the ROI of all of the different tools within our marketing portfolio - Licensing Expo came back as #1 in terms of delivering results. We are able to track how many licensees were signed based on meetings that originated at Licensing Expo."
STEVE SCEBELO
Vice President of Licensing and Business Development