Tetris. Van Gogh. Hershey’s. Smiley. Yale University. Heinz. They haven’t changed in over a decade but are still as relevant and embedded in our culture today. How? With licensing.
Brands can reimagine themselves, innovate and collaborate to stay fresh, extend into new aisles, reach new consumers on enter new markets.
Licensing also allows consumers to get their hands on the ‘must have’ brands they love – from a young child’s love for Paw Patrol to a life-long Patriots fan, fans define themselves with the brands they love. Tap into the power of fandom and bring fans the brands they love.