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Brand licensing allows you to ‘rent’ a well-known brand and use it on your products
Aside from generating additional revenue opportunities, brand licensing also addresses many of the challenges facing the retail industry today. Licensing a brand will:
This guide contains everything you need to know to get started in the licensing industry, including:
"Brand Licensing has become a business imperative for any brand owner or product maker looking to take their company to the next level. It is one of the best ways to create an experiential shopping opportunity for customers to engage with beloved brands in novel ways. The glamour and appeal of products licensed to hit movies, TV shows, sports events, celebrities, famous characters and even fashion brands make them eminently suitable for products across verticals and regions.”
Steven Ekstract – Managing Director, Global Licensing Advisors
Whether you are a retailer, manufacturer or an IP owner, licensing helps bring brands and products together and ultimately to fans and consumers in new and innovative ways.
The #1 news source for the brand licensing industry is License Global, which delivers award-winning editorial content including the latest news, trends, analysis and special reports about the global consumer product and retail marketplace.