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Explore the Exciting Events at Licensing Expo 2025

 

DISCOVER WHAT'S ON AT LICENSING EXPO

Event Planner


As part of your registration for Licensing Expo, you will automatically gain access to our online Event Planner, a free resource center to help you navigate the show, organize your calendar and see who you could meet.

NEW TO SHOW


 

Your Guide To Licensing Expo

This session is a must-attend for new attendees flying solo or previous attendees eager to see what’s new this year. Hear tips on how to navigate the show floor so you leave feeling it was an event created just for you. It’s the perfect chance to meet other first-time attendees to kick start your networking for the week.


Show Floor Tour


Join members of the Licensing Expo team to tour the show floor, discover the must-attend activations and know where to go or who to ask for help or advice. The tour is open to anyone visiting the show for the first time or those who need a refresher.


Brand Licensing Explained


A session led by experienced industry veterans on the basics of brand licensing, key terminology, main players, trends, market definitions and more. It’s the best way to get up to speed so that you can have the most beneficial meetings.

 


Networking Hub


New to brand licensing or looking to sharpen your skills? The Networking Hub offers expert-led sessions, interactive networking, and mentoring to help you navigate the industry. Join us for speed networking, happy hours, and "ask the expert" sessions—perfect for expanding your knowledge, gaining insider advice, and growing your professional network.


Licensing Unlocked


Licensing Unlocked is your simple and trusted source to discover the brand licensing world and figure out if it’s right for you.  We’ve assembled some of the brightest minds in the industry to cover all the essentials, provide actionable insights, and share real-life case studies.

ON CAMPUS


 

Keynote announced - The Future of Retail


Hear from retail powerhouses such as Walmart, Primark and Miniso in our "Future of Retail" Keynote Panel.

This panel will be moderated by Marianne James, SVP of Global Licensing at Hasbro, diving into how consumer preferences, technology, and disruption are reshaping retail - and how licensing is driving innovation.


Content Sessions

 

The License Global Theatre will host many panels and speakers, talking about a range of topics surrounding brand licensing and extension. Whether you’re looking for 101 sessions, trend reports or discussions around huge shifts in the market, there is something for everyone’s needs. 

 


Networking Happy Hours

 

Join our networking Happy Hours on the showfloor for a great opportunity to unwind, make new connections, and enjoy a beverage.  All attendees are welcome! Who knows who you could meet?


SEGA Lounge

Welcome to the SEGA Lounge – your go-to spot for refreshing drinks and snacks throughout the event! Whether you're taking a break from the action or looking to connect with fellow attendees, the SEGA Lounge is open to everyone during the show. Grab a drink, recharge, and enjoy the SEGA-themed lounge as you level up your experience at Licensing Expo.


Cool Brands Cafe

Stop by the Cool Brands Café at Booth #G134 to learn more about the exciting new Cool Brands partnerships with:

- Vanessa Hudgens first time mom, actress and entrepreneur, 75+ million followers

- Alex Smith Former Star NFL Pro Quarterback and ESPN commentator

- DeMarcus Lawrence Star NFL Seattle Seahawks player

- Kamilla Cardoso Star WNBA player for the Chicago Sky

With a selection of food and beverages sold to you by Mandalay Bay, the café is the ideal spot to relax, recharge, and stay energized throughout the show. Treat yourself to a refreshing break as you discover the latest from Cool Brands!


Play Retro Arcade Games

Tastemakers, creators of Arcade1Up, specialize in home arcade products featuring classics like PAC-MAN™ and Mortal Kombat™. Known for quality and customer experience, they bring award-winning entertainment globally, with a strong retail and digital presence and partnerships across gaming and fashion. At the Licensing Expo, visitors can enjoy the Retro Arcade, playing a sample of classic games in a nostalgic setting while exploring Arcade1Up’s latest innovations.


UVS Games Happy Hour


Join UVS Games for Happy Hour at Licensing Expo 2025! Relax, mingle, and chat with our team about all things UVS—including UniVersus, our exciting collaborations with Fireside Games, Calliope Games, Wise Wizard Games, and the upcoming League of Legends card game with Riot Games.


Retail Lounge


Exclusive dedicated space sponsored by Pan Am available to retail badge holders only. The ideal quiet space to host meetings, catch up on work and take a break from the busy show floor.

Our Head of Retail Laura Freedman-Dagg is available to support with any questions and recommendations to improve their experience at the show.


Character Parade

 

The much-loved character parade will once again take place through the bright lights and colourful booths of the show floor. Get ready to snap a selfie with your favourites as they wander the aisles!


OFF CAMPUS


 

Licensing International’s Global Excellence Awards


Licensing International’s Global Excellence Awards returns to Las Vegas to celebrate your successes and shine a spotlight on the innovation and accomplishments of our colleagues from around the world.


YPN at Expo


Calling all Young Professionals attending Licensing Expo! Join us Wednesday, May 21st from 5:30pm-7:30pm to network and enjoy some drinks with the global Young Professionals Network community.


Opening Night Party


Celebrate in style with the industry at the Licensing Expo Opening Night Party – Vegas style! 

Rub shoulders with your industry peers over a cocktail as you listen to live music and catch up with familiar and new faces. It’s just a few steps away from the showfloor at Daylight Beach Club.


Top Golf at Expo


Join Licensing International ahead of Licensing Expo at our Topgolf networking fundraiser in support of the LI Foundation Scholarship Program! No golfing experience required, just a good sense of humor. Enjoy food, drink, and fun—all for a great cause!


Licensing Expo Fun Run


In it's 31st year, join this annual 3 mile run that starts at Mandalay Bay. Get your blood pumping, heart racing and energy up before the start of Licensing Expo 2025.


Closing Night Club Access

Join us for the ultimate closing night celebration!  

Don't miss this fantastic opportunity to bid farewell to the Expo in style and create lasting memories at one of the hottest nightclubs in town. 

Complimentary entry to TAO Nightclub for all Licensing Expo attendees and exhibitors. VIP entry from 10:30pm until 1am. You must show your event badge to get in.

Thinking about attending Licensing Expo?