Licensing Expo is part of the Informa Markets Division of Informa PLC


Events & Schedule


Licensing Expo returns to the Mandalay Bay Convention Center from May 21-23rd. Meet 250+ exhibitors spanning across a range of categories, be inspired by a new theme highlighting Brands at Play, and more!



To celebrate the concept of play, 2024’s theme will be “Brands at Play”, a theme that will run across Licensing Expo and Brand Licensing Europe to spotlight the incredible innovations in play, the power it holds in every stage of life and the creativity it allows when building brands. 

You’ll see new immersive brand experiences, new educational content, and new catered networking spaces plus further surprises to be revealed in early 2024.


Your ultimate guide to everything taking place at Licensing Expo – from after-hour events to keynotes, all in one place.


Education & Learning


Orientation Session

License Global Theater

This session is a must-attend for new attendees flying solo or previous attendees eager to see what’s new at Licensing Expo this year. We’ll discuss tips on how to navigate the show floor so you leave feeling it was an event created just for you. Find out how maximize your time and meet other first-time attendees to kick start your networking for the week.

Show Floor Tour

Join members of the Licensing Expo team to tour the show floor, discover the must-attend activations and know where to go or who to ask for help or advice. The tour is open to anyone visiting the show for the first time or those who need a refresher.

101 Sessions

 License Global Theater

Hear from experienced industry veterans on how to make the most of the event, how to navigate the show, and start making new connections.  

Keynotes & Panels

 License Global Theater

Held on the expo floor, the expert-led panels bring together the most respected visionaries in the industry for a trend-driven presentations.

Licensing Unlocked

Licensing Unlocked is your simple and trusted source to discover the brand licensing world and figure out if it’s right for you.  We’ve assembled some of the brightest minds in the industry to cover all the essentials, provide actionable insights, and share real-life case studies.

Brand Discovery & Experiences


Meetings Platform

As part of your registration for Licensing Expo, you will automatically gain access to our online Meetings Platform, a free resource center to help you navigate the show and prepare your visit. 

Open to visitors to start arranging meeting on March 25.  

Game Lounge

Step into the Game Lounge at Licensing Expo and prepare to be immersed in a world of excitement and entertainment! Here, exhibitors will showcase their latest and most exciting games, providing attendees with the opportunity to experience cutting-edge technology and innovative gameplay.

Exhibitor Big Ideas

Exclusive presentations will be brought to you by our valued exhibitors, as they share invaluable insights, industry trends, and groundbreaking solutions. These sponsored sessions are designed to provide you with unique perspectives on the latest developments, and opportunities in the licensing industry.

Networking & After-hours


Topgolf at Expo

 Practice your swing (and your elevator pitch) ahead of Licensing Expo at our networking fundraiser in support of the Licensing International Foundation Scholarship Program. Join Licensing International for food, drink, and fun—all for a great cause! No golfing experience required, just a good sense of humor.

Licensing International’s Global Excellence Awards

Licensing International’s Global Excellence Awards returns to Las Vegas to celebrate your successes and shine a spotlight on the innovation and accomplishments of our colleagues from around the world.

Networking Happy Hours

Join our new networking Happy Hours from 3-4pm on Tuesday and Wednesday at our Cafe and Bar the show floor. This is a great opportunity to unwind, make new connections, and enjoy a beverage. All attendees are welcome!

Opening Night Party

Celebrate in style with the industry at the Licensing Expo Opening Night Party! 

Attend the must-attend networking event just a few steps away from the show floor at Daylight Beach Club, Tuesday, May 21 from 6:00pm-10:00pm. 

Gold Sponsor
Silver Sponsor
Silver Sponsor

Women in Toys Breakfast

Experts say that breakfast is the most important meal of the day. Why not toss in some great networking on top of that?! Our annual WiT Breakfast at Licensing Expo is guaranteed to set your day up to be wildly successful!

UVS Games Happy Hour


Come join UVS Games for cards, drinks, and hors d'eouvres at the Game Lounge on Wednesday, May 22, between 3:00pm-5:00pm.

Women in Toys Empowerment Day

Got a great toy, game or product idea, even if it's just a scribble on a sticky note? Empowerment Day is your exclusive ticket to unparalleled opportunities. We open doors, connect you with key industry contacts, and equip you with the essential tools, knowledge and resources you need to take your ideas to new heights. 


Closing Night Party

Join us for the ultimate closing night celebration at Hakkasan Nightclub! As a treat for all Licensing Expo attendees, enjoy complimentary admission until 1:00 am and enjoy a live DJ performance by Loud Luxury. 

Don't miss this fantastic opportunity to bid farewell to the Expo in style and create lasting memories at one of the hottest nightclubs in town. 

VIP Entry for all Licensing Expo Visitors 
Visitors must show badge or digital flyer  

Dress code is upscale casual. No flip flops, no jerseys, no shorts, etc. 

Complimentary admission until 1:00 AM, Doors Close at 4:00am 

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