Licensing Expo Events | Brand Talks & Networking
Licensing Unlocked
Licensing Unlocked is your simple and trusted source to discover the brand licensing world. We’ve assembled some of the brightest minds to cover all the essentials, provide actionable insights, and share real-life case studies.
Event Planner
As part of your registration, you'll automatically gain access to our online Event Planner. Navigate the show, organize your calendar and see who you could meet.
First time attending?
Attending for the first time? Download our guide!
- Learn more about the in's and out's of brand licensing
- Get used to the terminology commonly used in the industry
- Use our pre-event checklist to make sure you're prepared for your visit
KEY EVENTS
Content Sessions
The License Global Theatre will host many panels and speakers, talking about a range of topics surrounding brand licensing and extension. Whether you’re looking for 101 sessions, trend reports or discussions around huge shifts in the market, there is something for everyone’s needs.
These sessions are open to everyone to attend!
KEYNOTE: The Netflix Effect on Fandom: A Fireside Chat with Marian Lee, Chief Marketing Officer, Netflix
In this exclusive keynote fireside chat, Marian Lee, Chief Marketing Officer of Netflix, takes center stage to discuss the transformative power of Netflix in shaping global fandoms. From redefining how audiences discover and engage with content to creating cultural phenomena that transcend borders, Netflix has become a driving force behind some of the most passionate and diverse fan communities in the world.
Retail Concierge
Exclusive support making introductions and booking meetings through the Event Planner. Only available to qualified Retail pass holders. If you would like support planning your time at the show, contact our Head of Retail Laura Freedman-Dagg at Laura.FreedmanDagg@informa.com
KEYNOTE: Beyond the Plate: How Food & Beverage Became the Ultimate Brand Extension Goldmine
This dynamic panel brings together the masterminds behind today's most successful food-fueled collaborations – brand owners who've cracked the code, retailers riding the wave and the creative partners making magic happen. Together, they'll decode the psychology driving our collective food obsession and reveal the strategic playbook for turning taste into profit.
Character Parade
The much-loved character parade will once again take place through the bright lights and colourful booths of the show floor. Get ready to snap a selfie with your favourites as they wander the aisles!
Networking Hub
New to brand licensing or looking to sharpen your skills? The Networking Hub offers expert-led sessions, interactive networking, and mentoring to help you navigate the industry. Join us for speed networking, happy hours, and "ask the expert" sessions—perfect for expanding your knowledge, gaining insider advice, and growing your professional network.
Show Floor Tour
Join members of the Licensing Expo team to tour the show floor, discover the must-attend activations and know where to go or who to ask for help or advice. The tour is open to anyone visiting the show for the first time or those who need a refresher.
ACTIVATIONS
Tetris Obstacle Course
Think Outside the Blocks—Bounce Into Tetris™ Inflatables! Race through the Tetris™ 3-Piece Obstacle Course, then grab a giant Tetrimino, bounce, and stick it to the inflatable wall to build a real-life game of Tetris™. Speed, strategy, and iconic block-dropping fun come together in one unforgettable inflatable experience.
Networking Happy Hours
Join our networking Happy Hours on the showfloor for a great opportunity to unwind, make new connections, and enjoy a beverage. All attendees are welcome! Who knows who you could meet?
Tuesday, May 19 - 3:00pm–4:00pm
Wednesday, May 20 - 3:00pm–4:00pm
SEGA Cafe
Welcome to the SEGA Café – your go-to spot for refreshing drinks throughout the event! Whether you're taking a break from the action or looking to connect with fellow attendees, the SEGA Café is open to everyone during the show. Grab a drink, recharge, and enjoy the SEGA-themed lounge as you level up your experience at Licensing Expo.
Wildbrain Brands
Visit the WildBrain Brands booth to explore the sweetness of Strawberry Shortcake’s Bake Shop and never-ending BIG HUGS in the Teletubbies Home Dome. Enjoy delicious, sweet treats, colorful giveaways, character meet-and-greets, dance parties, and MORE!
Sports Pavilion
Sports fans, this is your ultimate destination! Explore how legendary teams, federations, players, and leagues are joining forces with brands to create groundbreaking merchandise, media, and collaborations. From iconic jerseys and caps to innovative partnerships, this pavilion is where sports culture meets branding.
Cool Brands Café
Discover the Cool Brands two‑pronged approach: building new brands with celebrity‑driven cachet and managing licensing programs for brand extension as it delivers value for licensors, licensees and retailers while enjoying a refreshing break.
Location: Booth C88
Press Lounge
The Press Lounge is a dedicated space exclusively for media badge holders at Licensing Expo. This space, centrally located on the show floor, is ideal for conducting interviews, completing time-sensitive work and connecting with other media professionals.
International Pavilion
Explore anime, music, retail, and consumer products with top names in Japanese and international entertainment. Discover how iconic brands are going global through merch, collaborations, and cross-media partnerships. Whether you’re an anime fan or curious about global trends, this pavilion is packed with creativity and culture.