What is Licensing?

But really though - what is it?

Licensing is just about working with someone's brand.

Take a minute to watch this quick video for a breakdown on what licensing is and how it actually works.

You can find examples of licensing anywhere you look.

Licensing is much more than just branded t-shirts and toys - it reaches across various categories ranging anywhere from housewares to sporting goods and more.

Where does Licensing Expo fit in this mix?

Simple – we bring together the entire industry to facilitate licensing agreements you just can't find anywhere else.

Licensing, at its core, is the process of 'renting' a well-known brand and using it on products.

Connecting a powerful brand to an in-demand product helps to increase sales and drive revenue growth.

WHO ATTENDS LICENSING EXPO?

Licensees, retailers, and manufacturers make a majority of the 16,000+ attendees at Licensing Expo. Visitors come for a variety of reasons – not only to learn about the industry, but to network with brand owners and agents who exhibit at the event.

WHO EXHIBITS AT LICENSING EXPO?

Brand owners and licensing agents - licensors - make a majority of the 400+ exhibitors at Licensing Expo. They represent 5,000+ of the world's most beloved brands to connect with licensees and retailers who can help expand their licensing business.

For more information

 Download case studies to hear from brand owners, agents, and licensees about their own experiences.

Subscribe to License Global magazine, the industry's leading publication for licensing and retail intelligence.

Learn More

 Enroll in Licensing University and learn everything you need to know about the industry.