Licensing Expo is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Licensing Expo 2019 Announces New Exhibitors Reflecting Growing Property Categories in the Licensing Industry

– February 07, 2019 –

Iconic brands spanning art, food and beverage, sports, among others, to exhibit at world's largest licensing event.


Santa Monica, CaliforniaLicensing Expo, the world's largest and most influential licensing industry event, today announced a number of new exhibitors that will be in attendance, adding to the diverse catalogue of attendee brands spanning many industries. Brands represented who are new to the show floor include Coca-Cola, Encyclopedia Britannica/Merriam-Webster, Game of Thrones, Penthouse, Perfetti Van Melle, Mars Retail Group, NASCAR, Sony Music, and Summoners War, among many others, highlighting 

the growing number of properties embracing licensing to extend their offerings, reinforce brand loyalty and engage with consumers.

Licensing Expo takes place June 4–6, 2019 at the Mandalay Bay Convention Center in Las Vegas, Nevada. For more information and to register as media, please visit:

"As a company new to licensing, we're excited to be exhibiting at our first Licensing Expo," said Sal DeSpirito, VP of Marketing and Channel Development at Encyclopedia Britannica."We're focused on expanding the ways in which we reach new audiences and are eager to introduce the many licensing and partnership opportunities that exist under invigorated content and brand initiatives.

For more than 35 years, Licensing Expo has gathered thousands of brands to create the most diverse collection of properties available for licensing worldwide. This year, more than ever, new properties from art, automotive, entertainment, food and beverage, gaming, literature, media publishing, music, sports and more, will be on display, joining a plethora of returning exhibitors to the show.

"We're thrilled to welcome new exhibitors to Licensing Expo every year. More and more brands are seeking ways to better connect and engage with consumers, and licensing has proven to be a valuable strategy which is evident by the growth of diverse property categories on the show floor," said Howard Gelb, Vice President, Sales, Global Licensing Group, UBM. "We're especially excited to welcome properties from growing licensing verticals, including: cannabis, sports, art, food and beverage."

While entertainment and character licensing remains the largest industry category accounting for $121.5 billion, according to the 2018 LIMA Annual Global Licensing Industry Survey, the market is experiencing widespread growth amongst all categories, a key factor to the industry's sustained growth. Year-over-year, art, music, publishing, and sports realized a growth rate of 39.4%, 8.2%, 5.3%, 4.9%, respectively, in retail revenue from licensed merchandise.

More than 5,000 brands from every property category will showcase at Licensing Expo, connecting with over 16,000 retailers, licensees, and manufacturers, with representation from across the globe.

To register Licensing Expo for free, please visit:




Media Contacts:

Lauren Lloyd, [email protected], +1 (310) 266-4792

Audrey Uchimoto, [email protected], +1 (310) 496-9423

Tam Nguyen, [email protected], +1 (424) 410-9797


About Licensing Expo (

Launched in 1980, Licensing Expo is the world's largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into two zones: Characters and Entertainment and Brands, Agents and Design. More than 16,000 retailers, licensees, manufacturers, distributors and licensing agents attend the Expo from more than 67 countries. Licensing Expo is organized by UBM plc. UBM is the largest pure-play B2B events organizer in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed. Please visit for the latest news and information about UBM.

About the Global Licensing Group (

The Global Licensing Group at UBM is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at UBM: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo China, NYC Licensing Summit, License Global magazine, and License Global Daily eNews. Global Licensing Group events are sponsored by the International Licensing Industry Merchandisers' Association (LIMA).




Licensing Summit: New York, New York (March 2020)  |  Licensing Expo: Las Vegas, Nevada (June 4 - 6, 2019)
Licensing Expo China: Shanghai, China (July 24 - 26, 2019)  |  Licensing Expo Japan: Tokyo, Japan (September 3 - 6, 2019)
Brand Licensing Europe: London, United Kingdom (October 1 - 3, 2019)