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Exciting New Exhibitors Announced for Licensing Expo 2017

– April 27, 2017 –

BuzzFeed, Scott Living and The Scott Brothers, Funko and San Diego Zoo to join May Expo

Santa Monica, California – Licensing Expo (, the world’s largest and most influential licensing industry event, is pleased to announce that a number of exciting companies and leading brands have joined the expanded lineup of new exhibitors for 2017. Sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), the Expo takes place on May 23-25 at the Mandalay Bay Convention Center, Las Vegas, NV.

Jessica Blue, Senior Vice President, Licensing, UBM: "We're delighted to be debuting so many new exhibitors this year. There is a great diversity of brands that will join for the first time – from toy brands to fashion, housewares and digital, there will be many new licensing opportunities for attendees to explore." This year more than 140 new exhibitors will join the 2017 lineup at Licensing Expo including: Atlantyca Entertainment, Ben Cooper Halloween Costumes, BuzzFeed, Coca-Cola Licensing, Dark Horse Comics, Diane Packer Studio, Earthbound Brands, Edutainment Licensing, FAO Schwarz, French Bull, Funko, Hang Ten, John Wayne Enterprises, Level-5 abby, Line Friends, Ripley's Believe It or Not!, Scott Living/The Scott Brothers, San Diego Zoo Global and Vooz Co., Ltd., among many others.

Jonathan and Drew Scott, founders of Scott Living and The Scott Brothers: "Drew and I are truly thrilled to be hosting our inaugural booth at Licensing Expo. With the rapid growth of our expanding home goods brand, as well as our lifestyle brand, this is the perfect opportunity to establish new licensee and collaboration partnerships," said Jonathan. "With Scott Living, we're bringing our home expertise to a wide range of collections and over the next few years, we have plans to continue expanding into a variety of product categories that will no doubt enrich people's home lives and bridge the gap to 'dream home' status," said Drew.

Ben Kaufman, Head of BuzzFeed Product Labs: "For the first time ever, BuzzFeed will be exhibiting at the Licensing Expo 2017, and we are excited to present BuzzFeed's hit franchises and brands to attendees. From our food video powerhouse Tasty, which has amassed over 30 billion video views and reaches 1 in 2 US internet users every month, to our innovative brands including Nifty, Goodful, Top Knot, and more, we are eager to partner and extend BuzzFeed's portfolio of brands in the coming months."

Complementing the exciting new exhibitors that have been recently added to the show, the Global Partner program is also prominently featured at the 2017 Expo. The Program was developed by UBM's Global Licensing Group to thank its loyal customers for their participation in Licensing Expo (U.S.) and Brand Licensing Europe (U.K.). Global Partner status is given when a company exhibits at both shows.

More than 80 companies participate in the Global Program including companies such as: Alchemy Licensing, Authentic Brands Group (ABG), BBC Worldwide, Beanstalk/Blueprint/Tinderbox, Cartoon Network Enterprises, Creative Licensing Corporation, Discovery Consumer Products, Global Icons, King Features, Masha and the Bear, Mattel, Inc., NECA (National Entertainment Collectibles Association), Saban Brands, SEGA of America, Twentieth Century Fox Consumer Products, Ty Inc. and VIZ Media, among others.




Media Contacts:

Jannelle Grigsby, [email protected], +1 (310) 857-9020

Richard Trunzo, [email protected], +1 (424) 316-7169


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About Licensing Expo (

Launched in 1980, Licensing Expo is the world's largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into two zones: Characters and Entertainment and Brands, Agents and Design. More than 16,000 retailers, licensees, manufacturers, distributors and licensing agents attend the Expo from more than 67 countries. Licensing Expo is organized by UBM plc. UBM is the largest pure-play B2B Events organizer in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed. Please visit for the latest news and information about UBM.

About UBM's Global Licensing Group (

The Global Licensing Group at UBM is the global licensing industry's leading tradeshow organizer and media partner. Its mission is to provide opportunities around the world to bring brands and products together to explore and cement licensing partnerships. The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo (May 23-25, 2017), Brand Licensing Europe (October 10-12, 2017), Licensing Expo Japan (April 28-30, 2017), Licensing Expo China (July 18-20, 2017), NYC Summit (March 2-3, 2017), License Global magazine, License Global Daily E-news and LicenseTV.  

About UBM (

UBM plc is the largest pure-play B2B Events organizer in the world. In an increasingly digital world, the value of connecting on a meaningful, human level has never been more important. At UBM, our deep knowledge and passion for the industry sectors we serve allow us to create valuable experiences where people can succeed. At our events people build relationships, close deals and grow their businesses. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors – from fashion to pharmaceutical ingredients. These global networks, skilled, passionate people and market-leading events provide exciting opportunities for business people to achieve their ambitions. For more information, go to; for UBM corporate news, follow us on Twitter at @UBM.