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World’s Top Brands and Licensing Agencies to Participate in Licensing Expo 2017

– May 09, 2017 –

Santa Monica, California – Licensing Expo, the world's largest and most influential licensing industry event, is pleased to announce that more than 5000 brands from consumer goods and lifestyle categories including accessories, automotive, corporate, fashion, food and beverage, household, publishing, sports and non-profit will exhibit at Licensing Expo 2017. The Expo returns to the Mandalay Bay Convention Center in Las Vegas, NV, May 23-25, and is sponsored by the International Licensing Industry Merchandisers' Association (LIMA).

Jessica Blue, Senior Vice President, Licensing, UBM: "We're thrilled to host the world’s top brands and licensing agencies since 1980. This is a pivotal time in the industry and we are pleased to provide agencies, retailers and manufacturers with a central place to collaborate and bring fresh, new ideas and creative licensing opportunities to life."

Household and lifestyle brands represented at the 2017 Expo include: American Honda, American Red Cross, AT&T, Baby TV, Coca-Cola, Billboard, Boy Scouts of America, Butterfinger, Comedy Central, Crayola, Hawaiian Tropic, The Hollywood Reporter, Kelly Ripa Home, Marilyn Monroe, Nestle, Pop Tarts, Rice Krispies, Road & Track, San Diego Zoo, Scott Living/The Scott Brothers, Starter, Shell, Tide and Volvo.

Jeff Lotman, CEO, Global Icons: "This will be Global Icon’s 19th year exhibiting at Licensing Expo and we're looking forward to returning. The show is a valuable platform for featuring our brands and properties, as well as connecting with new brands, manufacturers and retailers. Our sales team benefits from being able to meet with many licensees and clients in a short time frame. It’s also an important show for executives from our U.K. and China offices as many clients have global representation. It's a perfect time to explore new opportunities, as well as catch up with existing partners."

In addition to top brands, more than 30 licensing agencies will exhibit at the event including: Beanstalk/Tinderbox/Blueprint, The Brand Liaison, Brandgenuity LLC, Creative Licensing Corporation, Dimensional Branding, Earthbound Brands, Global Icons, Iconix Brand Group, IMG Worldwide Inc., Jewel Branding & Licensing, Inc., The Joester Loria Group, Licensing Management International, Licensing Matters, LMCA, LoCoco Licensing, One Entertainment, Seltzer Licensing Group, Sony Music Brand Solutions, Striker Entertainment, The Sharpe Company, TSBA Group, The Wildflower Group LLC and Wild Apple Licensing, among others.

Jeffrey Cohen, Co-Chairman and CEO, Earthbound Brands: "2017 will mark Earthbound’s first year at the Licensing Expo. We like to refer to ourselves as the industry's 'best kept secret' because we often operate behind the scenes while our clients experience exponential growth. We are thrilled to have the opportunity to showcase all of our clients and brands including American Honda, the newest member of the Earthbound family. We look forward to what should be an extremely productive event for us."

Joanne Loria, Executive Vice President and COO, The Joester Loria Group: "The Licensing Expo is an important marketplace which provides us with a great opportunity to meet with manufacturers and retailers as well as to present the unique opportunities offered by our clients’ brands. We are proud to have participated in this event for so many years and are excited for the 2017 show."

New activities featured at Licensing Expo 2017 include an Agents' Business Forum, part of Licensing Week, on Thursday, May 25, 11:00am-12:00pm. Brand owners are invited to join exhibiting licensing agents for a morning of networking, coffee and pastries. Exhibiting and attending brand owners can simplify the process of finding representation for their brands by exploring available agents, getting advice from industry experts and connecting with other brand owners looking for an agent. The event is free to guests with an Expo pass but RSVP is required. 



Media Contacts:

Jannelle Grigsby, [email protected], +1 (310) 857-9020

Richard Trunzo, [email protected], +1 (424) 316-7169


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About Licensing Expo (

Launched in 1980, Licensing Expo is the world's largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into two zones: Characters and Entertainment and Brands, Agents and Design. More than 16,000 retailers, licensees, manufacturers, distributors and licensing agents attend the Expo from more than 67 countries. Licensing Expo is organized by UBM plc. UBM is the largest pure-play B2B Events organizer in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed. Please visit for the latest news and information about UBM.

About UBM's Global Licensing Group (

The Global Licensing Group at UBM is the global licensing industry's leading tradeshow organizer and media partner. Its mission is to provide opportunities around the world to bring brands and products together to explore and cement licensing partnerships. The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo (May 23-25, 2017), Brand Licensing Europe (October 10-12, 2017), Licensing Expo Japan (April 28-30, 2017), Licensing Expo China (July 18-20, 2017), NYC Summit (March 2-3, 2017), License Global magazine, License Global Daily E-news and LicenseTV.  

About UBM (

UBM plc is the largest pure-play B2B Events organizer in the world. In an increasingly digital world, the value of connecting on a meaningful, human level has never been more important. At UBM, our deep knowledge and passion for the industry sectors we serve allow us to create valuable experiences where people can succeed. At our events people build relationships, close deals and grow their businesses. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors – from fashion to pharmaceutical ingredients. These global networks, skilled, passionate people and market-leading events provide exciting opportunities for business people to achieve their ambitions. For more information, go to; for UBM corporate news, follow us on Twitter at @UBM.